Audience Blog

The latest industry news, strategies, and resources.

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World Soccer Challenge Revenue Calculator

The revenue potential is significant. Use the calculator below to see what it looks like for your group.

April 10, 2026
Product Releases

How an App-Exclusive Giveaway Drove 97K Entries & 1,481 Store Visits

KY3’s $100 Daily Giveaway with Price Cutter did exactly that, delivering nearly 100K entries, 6K+ new email opt-ins, and measurable in-store visits.

October 13, 2025
Case Studies

The Marketing Campaign Platform Built for Seasonal Success

‘Tis the season for promotions — and there’s one marketing campaign platform that delivers big results. Discover how Audience.io powers seasonal campaigns.

September 26, 2025
Trends and Insights

5 Halloween Marketing Campaign Ideas for Scary-Good Results

Pumpkin spice latte season signals the start of fall — and just like a PSL, seasonal campaigns can generate excitement and strong engagement when done right. Halloween, in particular, offers media companies and sales teams a major opportunity, with U.S. consumers projected to spend $11.7 billion in 2025 and nearly half starting their shopping before October.

August 28, 2025
Trends and Insights

How Media Marketing Teams Can Stay Competitive in 2025

To stay competitive, companies must rethink media marketing for the attention economy and create engaging content and interactive experiences that drive results.

August 5, 2025
Trends and Insights

Introducing Audience 2.0

Audience 2.0 is here—our biggest evolution yet. It’s built for the future of media with interactive experiences, smarter data, and AI-powered tools that help you grow, engage, and monetize your audience. See what’s new and how it helps you move faster and drive results.

November 28, 2025
Product Releases

Ready-To-Sell Advertiser Campaign Ideas That Perform

Busy sales teams don’t have time to start from scratch — that’s where plug-and-play promotions come in. From sweepstakes and quizzes to UGC contests and seasonal giveaways, turnkey campaigns are easy to pitch, fast to launch, and proven to perform. In this post, we break down four high-performing campaign types, which advertisers love them, and how to close the deal with ready-to-sell ideas.

July 9, 2025

How Salem Media Used a One-Question Survey to Unlock New Revenue Opportunities

How One Question Unlocked New Revenue for Salem Media Salem Media asked a single survey question—“How often do you attend a church service in person?”—and 841 listeners responded. The result? A clear insight: 62% attend weekly. That one data point revealed deep community engagement and opened the door to new revenue opportunities like faith-based product promos, local partnerships, and weekend ad packages. Sometimes it only takes one question to drive smarter strategy.

June 18, 2025
Case Studies

10 Ways to Make Customer Engagement Fun: Sweepstakes, Contests, & Other Proven Tactics

Engaging with your customers and nurturing their journey with your brand is an important part of running a successful online business. However, it can sometimes be difficult to keep your customers engaged and interested in your brand when they aren’t directly using your product. Fortunately, there is plenty of fun, creative, and cost-effective ways to make customer engagement more enjoyable for both you and your customers. To help you learn more about how to keep the customer journey engaging, Audience has prepared 10 proven ways to improve your brand’s customer engagement.

June 12, 2025
Trends and Insights

10 Creative Ideas for Q1 Lead Generation

It's the new year — and 'tis the season when building fresh new leads for sales pipelines is at the top of every client's mind.Media companies can capitalize on this time of year by strategically pitching ways for advertisers to get more leads. While there are many creative solutions to spark awareness and interest in a business, capturing the attention of new audiences while building loyalty among existing customers, your clients may not have the awareness or the bandwidth to activate them.That's where you come in. Here's your guide to Q1 pipeline-building ideas that take advantage of the best lead-generation tools on the market.

June 12, 2025
Trends and Insights

44% More Revenue: The Case for Travel Prizes Over Cash

Alpha Media ran a national travel-themed contest campaign offering deluxe vacation packages as prizes. Compared to previous campaigns that used cash giveaways, these travel promotions generated significantly more value for sponsors and gave local teams better tools for audience targeting.

June 17, 2025
Case Studies

How Alpha Media Used a Local Wine Contest to Drive Data Collection and Advertiser Results

Case Study: Audience Engagement with Measurable Outcomes

June 17, 2025
Case Studies

Your Guide to Mastering Data Privacy Laws in Promotions

Running a giveaway or promotion? This guide will help you navigate the legal labyrinth of data privacy laws to ensure your campaign is successful and compliant.

June 17, 2025
Trends and Insights

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