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Little Kamper, a brand dedicated to clean and sustainable propane solutions, wanted to boost awareness and grow its digital audience ahead of tailgating season. The campaign focused on three key goals:

• Increasing video views to highlight the brand’s unique product benefits
  
• Growing social media followers to build an engaged online community
  
• Driving email opt-ins to expand their first-party data and nurture future brand relationships
  

The Strategy

To reach sports fans, outdoor enthusiasts, and on-the-go families, Little Kamper partnered with iHeartMedia to launch a nationwide $1,000 Tailgate Sweepstakes. The concept tapped into the excitement of game-day culture, offering audiences a fun, aspirational incentive to get "game-day ready" with Little Kamper fueling the experience.

The sweepstakes not only encouraged participation but also created a natural storytelling moment for the brand, connecting their clean energy solution to one of America’s favorite pastimes.

The Execution

Participants were invited to enter for a chance to win a $1,000 Tailgate Package, packed with everything needed for the perfect pre-game setup. This simple yet enticing offer helped drive strong engagement and positioned Little Kamper as the go-to brand for safe, sustainable tailgating.

The Promotion

iHeartMedia executed a multi-platform promotional plan designed to reach audiences wherever they consume content:

• Total Traffic & Weather Network (Radio): Delivered reach and frequency with commuter and local audiences.
  
• Digital Audio via iHeart Podcast Network: Extended the message to listeners on high-performing shows with aligned demographics.
  
• iHeart CTV: Added a visual storytelling element through connected TV placements.
  
• Location-Based Mobile Display: Targeted audiences near relevant retail and event areas.
  
• Paid Social: Boosted awareness and drove entries through strategic ad placements and retargeting.
  

This blend of traditional and digital channels ensured Little Kamper’s message reached consumers at multiple touchpoints, reinforcing awareness and motivating participation.

The Results

The campaign exceeded expectations, generating strong participation and measurable increases in key performance areas:

• Significant lift in video views, expanding exposure of Little Kamper’s brand story
  
• Noticeable growth in social media followers and online engagement
  
• A strong uptick in email opt-ins, helping build a valuable base of future customers
  

By pairing a compelling promotion with iHeartMedia’s robust media mix, Little Kamper successfully strengthened brand recognition, grew its audience, and fueled excitement across digital and broadcast platforms, proving that a well-timed sweepstakes can ignite real results.