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Stella Rosa partnered with iHeartMedia to boost brand engagement and capture valuable audience data during the summer season. The campaign goals were to:
To meet these objectives, iHeartMedia developed and executed the “Queen of Chill” Sweepstakes on behalf of Stella Rosa. The summer-long campaign celebrated relaxation and refreshment, offering themed prizes such as branded coolers, tumblers, towels, and hats that aligned perfectly with Stella Rosa’s fun and easygoing brand identity.
The sweepstakes encouraged participation through multiple digital and on-air touchpoints, keeping consumers engaged throughout the season while driving measurable conversions.
iHeartMedia powered the promotion through a robust cross-platform media strategy designed to reach Stella Rosa’s target audience across channels:
This omnichannel approach ensured strong visibility and participation, connecting with audiences wherever they listened, browsed, or relaxed.
The “Queen of Chill” campaign achieved exceptional engagement and lead generation results for Stella Rosa:
The campaign’s impressive performance underscores how iHeartMedia’s integrated marketing solutions and Audience technology helped Stella Rosa expand its consumer database and deepen brand connections through a fun, seasonal activation.
The partnership between Stella Rosa and iHeartMedia demonstrates the power of strategic collaboration and data-driven campaign execution. By combining Stella Rosa’s vibrant brand appeal with iHeartMedia’s unmatched reach and engagement capabilities, the “Queen of Chill” sweepstakes turned a summer promotion into a high-performing marketing success — driving audience growth, email acquisition, and brand loyalty all season long.
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