Audience Blog

Taylor Swift's concerts are a big draw, and it's no wonder 99.9 Virgin Radio used Taylor Swift tickets to boost their audience and engagement. They tapped into the feelings of their local listeners who are excited for Taylor Swift to come to Toronto, Canada by announcing their giveaway of Taylor Swift tickets everyday for a week.

Q4 is just around the corner, and the time to take massive action is now. It's the season where companies can shine brightest, achieve remarkable success and set new records. In 2020, holiday retail sales in the USA surged past a staggering $789 billion, underlining the immense potential this quarter holds for companies, especially those in the eCommerce sector. 

This guide is all about getting right to the heart of why personalization is crucial for companies to stand out in a competitive marketplace.We'll start by going beyond the basics of personalization, moving past just knowing your customer's name and email address. We're talking about mastering personalization, taking it up a notch to create meaningful connections.You might have heard the buzz around "Zero-Party Data." We'll cut through the jargon and show you why it's a game-changer for understanding your customers on a whole new level.

Omnichannel personalization is a super powerful tool to create an awesome customer experience. Just think about leveraging social media, websites, apps, chatbots, and even physical stores if you have them. Craft personalized messages that speak to customers wherever they are. You can offer personalized discounts or product suggestions based on their history and preferences. 

Building brand loyalty isn't just about having a great product or service; it's about creating lasting relationships with your customers. By understanding the types and components of brand loyalty, leveraging personalization throughout the customer journey, and using innovative tactics like video rewards, you can cultivate a loyal customer base that not only chooses your brand but also advocates for it. Remember, in the age of major competition, loyalty is the gold standard that sets your brand apart.

In a world where customer preferences shift like sand dunes, going the extra mile is no longer a luxury—it's a necessity. The dynamic duo of segmentation and personalization gets you started, but it's zero party data that takes you to the finish line. It's the difference between knowing your customers by name and knowing them like a close friend.

Teton Sports' "Summer Adventure Giveaway" Sweepstakes Campaign stands as a testament to the company's dedication to fostering a connection between people and the great outdoors. The success achieved was nothing short of remarkable, with over 16,588 new users joining within a span of less than a month. The strategic use of incentives, such as earning entries for referrals and follows, demonstrated an understanding of customer engagement dynamics. As a result, each partner brand witnessed a surge in their Instagram followers, with follows past 4,000. 

Data has emerged as the lifeblood of companies' strategies. As companies try to understand their customers on a deeper level, the distinction between various types of data has become increasingly important. First party data, often garnered through transactions and primarily encompassing demographics, has long been the cornerstone of customer insights. However, a new player has risen to the forefront - zero party data. Why? Owning your data is much more powerful.

One thing remains constant in digital marketing: the quest to engage customers on a personal level. As a brand, your success depends on your ability to connect with your audience in meaningful ways. This is where segmentation steps in – a strategic tool that empowers brands to tailor their messaging, products, and services to specific groups of consumers. But as we begin to engage with customers, we realize that there's more to personalization than what meets the eye.

Inergy recognized that they had only done one previous trial campaign before using the Audience platform and decided to make this first official campaign focus on gathering emails for their database. Their method to grow and engage their audience was through a brand collaboration with OffGrid.co. By tapping into a new audience and a similar brand’s audience, they were able to gather 4,534 email addresses.The campaign offered two prizes – OffGrid.co duffle bag and a Kodiak LT Power Station– effectively incentivizing prizes for their target audience. The results were staggering: 9,359 total entries poured in, a clear demonstration of strategic planning and authentic engagement.

Personalization is the present and future of successful marketing. Brands that prioritize personalization strategies will continue to thrive, while those that fail to adapt may find themselves falling behind. As the marketing landscape evolves, brands must remain agile, innovative, and customer-centric to seize the opportunities that personalization presents. By embracing the power of personalization, brands can forge stronger connections, win customer loyalty, and secure their position as leaders in the dynamic world of marketing.

The comparison between Nielsen Ratings and first-party data reveals the indispensable role of data-driven insights in the media landscape. While Nielsen Ratings have been a reliable benchmark for audience measurement in the past, the limitations imposed by the evolving digital age have called for a more robust and personalized approach. Embracing first-party data strategies empowers media organizations to establish a deeper and more meaningful connection with their audience. 

Understanding your customers is paramount for success. Going beyond surface-level data is the key to unlocking valuable insights that drive impactful strategies. That's where customer satisfaction surveys and quizzes come into play. By tapping into the power of surveys, businesses can uncover hidden pain points, identify areas for improvement, and enhance the overall customer experience. On the other hand, interactive quizzes provide a unique opportunity for customers to express themselves, enabling businesses to deliver personalized recommendations and experiences that foster loyalty and positive word-of-mouth.

RVLock, the leading locking solution for RVers, sought to increase brand awareness with their "On The Road Giveaway" campaign. Despite a low budget and time spent on the project, RVLock found success through their streamlined approach. By offering a grand prize of a starlink with a 6-month paid subscription, RVLock generated nearly 10,000 entries and amplified their brand reach.

In this article, we'll explore the significance of quizzes and how they enable your brand to forge deeper connections with your audience. With quizzes, you can enhance personalization, boost customer engagement, and foster lasting loyalty. So, let's dive in and discover how these fun and interactive quizzes have become an invaluable asset for brands seeking to build meaningful relationships with their customers.

In the digital era, selecting the right display types and delivery methods can significantly impact your ability to engage your audience effectively. By understanding the various options available and tailoring them to your specific objectives, you can create meaningful interactions, gather insights, and drive desired actions. Remember to consider who to ask based on your goals, ensuring that you receive feedback and feedback from the right sources. Embrace these strategies, experiment with different approaches, and continually optimize your engagement efforts to foster lasting connections with your audience in today's dynamic landscape.

Salem Media Group successfully utilized a hot topic to drive active participation in a survey, showcasing their commitment to audience growth and engagement. By tapping into people's desire to express their opinions on a political issue, they attracted significant participation and added 164 new users to their database. This strategic approach, combined with their use of a survey, allowed them to gain valuable insights for future collaborations. 

This guide provides tips and strategies for creating impactful giveaways that build brand loyalty. It covers choosing prizes, crafting engaging entry strategies, effective promotion, utilizing data, maintaining momentum, and ethical winner selection. Discover the world of successful giveaways and ignite audience enthusiasm for your brand.

In this article, we will explore what it means to understand your customers and how it impacts your brand. We will delve into market research, customer satisfaction, product feedback, lead generation, and conversion, as well as discuss various methods such as surveys, quizzes, and forms that can provide valuable insights into your customer base. Join us as we uncover the power of customer understanding and its significance for your brand's success.

By embracing customer satisfaction surveys and quiz makers, you can gain a comprehensive understanding of your customers, create exceptional experiences, and elevate your brand to new heights. Take the plunge and harness the incredible potential of these tools to forge lasting connections and drive success in your business.

In this captivating case study, we witness the incredible impact of Midwest Communications' pay-for-your-mortgage marketing giveaway, powered by Audience's sweepstakes. They took engagement and data insight growth to new heights with their innovative strategies. By offering a year's worth of mortgage payments as the grand prize, up to $1,000 per month, Midwest Communications created a buzz like never before. They cleverly introduced survey bonus entries, enticing participants to go the extra mile for additional chances to win, without needing to fill out the surveys upfront.

In this guide, we'll walk you through the step-by-step process of creating a successful giveaway marketing strategy, selecting a winner, and maximizing post-giveaway impact. Whether you're a seasoned marketer or new to the world of giveaways, this comprehensive guide will equip you with the knowledge and strategies to run a compelling campaign that leaves a lasting impression on your audience.

In the realm of marketing and growth, IHM 97.1 ZHT achieved remarkable results. The campaign served as a catalyst for expanding their reach, with an increase in listenership and user engagement. By attracting a wider audience, IHM 97.1 ZHT solidified its position as a key player in the mainstream music radio landscape. This success not only supports the station's credibility and influence but also opens up new opportunities for future business partnerships seeking to connect with a larger audience in impactful ways.

Audience, the fastest-growing solution for online contesting, marketing, revenue, and promotions, announced today that Spanish Broadcasting System, Inc. ("SBS") has signed a companywide, multi-year deal for their radio stations to utilize Audience's platform for all online promotions solutions.

Aptivada has just made a major transformation and is now going by the name Audience. This rebranding is more than just a change of name and logo—it's a reflection of our evolution and refined mission. Audience is all about helping companies collect, enrich, and activate their customers' first-party data, so they can truly understand their audience and tailor their marketing campaigns to perfection.

In today's digital age, we recognize the value of contests, competitions, and giveaways as powerful marketing tools. These initiatives provide an opportunity to engage with their target audience, generate excitement, and ultimately, drive brand awareness. Through social media platforms, websites, and other digital channels, companies can easily reach a large number of participants and create a buzz around their products or services.

Choosing the perfect incentives for your giveaway involves offering value through engaging content, attractive incentives, and personalized experiences. Deciding between a macro or micro giveaway depends on the type of data you want to collect, while considering costs and available resources. Prioritizing value for participants will lead to stronger connections, increased brand loyalty, and successful giveaway campaigns.

The John Tesh Radio Show enticed listeners with the chance to win generous Grubhub gift cards. Entrants were allowed to participate daily for six days, while the entry form cleverly incorporated email opt-ins and a Facebook Like button. Participants earned bonus entries by subscribing to John’s YouTube channel and following him on Instagram as an added incentive. The outcome surpassed all expectations, attracting an impressive 3,758 new users, out of which an astounding 56% opted to join John's email database. 

Defining your target audience and promoting your giveaways effectively go hand in hand. By understanding your audience's preferences and behaviors, you can tailor your promotional messages to resonate with them. Leveraging various promotion channels and display types, such as email marketing, social media, brand collaborations, optimized website landing pages, and printed materials, allows you to reach a wider audience and maximize participation. 

Giveaways are a popular marketing strategy used by businesses to engage customers, promote their products or services, and increase brand awareness. However, running a successful giveaway requires more than just selecting a prize and announcing it to the public. Businesses must understand and navigate the various giveaway requirements, including purchases, eligibility, age restrictions, and other legality rules. 

In this case study, we dive into the tactics and strategies that propelled Country Crock's online engagement and social media growth to new heights. Look at the step-by-step process of their plant-based product marketing giveaway, powered by the Audience sweepstakes. Discover how they crafted a recipe submission contest on Instagram and sweepstakes with a coveted $15,000 ultimate kitchen makeover prize, driving both excitement and participation. We explore the use of bonus entries to expand their email subscriber base and increase their Instagram following. Let’s take a look at Country Crock's phenomenal success and gain valuable insights to elevate your own online engagement and social media growth strategies.

Choosing the right type of giveaway is a crucial step in crafting a successful marketing campaign that engages your audience and achieves your desired objectives. By understanding your audience's preferences and considering different giveaway formats, you can create a memorable and impactful experience for your participants. Whether you opt for sweepstakes, contest, instant-win giveaway, referral program, social media promotion, or product trial, each type offers unique benefits and can contribute to building brand awareness, fostering customer loyalty, and generating valuable leads.

AI is rapidly transforming the future of data across industries, changing how brands collect, analyze, and leverage information. With advanced AI technologies, the possibilities for data-driven insights and decision-making have expanded greatly. First-party data plays a crucial role in AI applications as it provides marketers and business owners with direct insight into their own audience. Leveraging first-party data, AI algorithms can learn patterns, make predictions, and generate personalized recommendations, improving customer experiences and driving growth.To prepare for the integration of AI and first-party data, organizations should gain a clear understanding of their first-party data, define specific goals and objectives, assess data infrastructure, and embrace an experimental mindset. By adopting these preparations, organizations can effectively harness the power of AI and first-party data to enhance customer experiences and maintain a competitive edge in the future with assistance.

Through the collaborative efforts of KARE 11 News, By The Yard, and Audience's sweepstakes tool, the giveaway campaign surpassed expectations. The results were impressive, with over 37,000 total entries, 7,896 unique entries from new users, and 18,237 new email subscribers. This campaign not only provided valuable data insights but also solidified KARE 11 News' position as a trusted and engaging source of news and entertainment for their audience.The success of KARE 11's giveaway campaign demonstrates the power of combining innovative marketing strategies, community sponsorships, and data-driven insights to foster brand loyalty and engage with their audiences effectively.

‍Nomatic sells different types of bags for travel, everyday use, and more. Setting their sights on the primary objective of brand awareness and learning more about their customers, Nomatic teamed up with Dude Perfect, a sports and comedy YouTube channel with just shy of 60 million followers. Dude Perfect and Nomatic collaborated on a highly engaging video, which both brands shared on all social media channels, email, and SMS. By implementing this approach, Nomatic anticipated substantial progress in achieving their goal of expanding their audience base.

Customer touchpoints refer to the moments when a customer interacts with your brand, whether that's through speaking with an employee, engaging with your website, viewing an advertisement, or any other means. In this blog post, we'll discuss five customer touchpoints you can optimize to improve your customers' experiences with your brand. We'll also discuss how leveraging zero-party data collected by platforms can help you better understand and improve customer brand experiences. By optimizing these customer touchpoints and leveraging zero-party data, you can create a more personalized experience for your customers and build stronger relationships with them.

RVLock provides a secure and user-friendly locking solution for contemporary RVers and is the pioneer of keyless handles. They launched their product giveaway campaign in collaboration with Bean Trailer using Audience. The RVLock team’s main objective was to increase revenue and grow email, SMS, and social media audiences. With the help of the Audience team, RVLock created a product giveaway campaign with their goals in mind.

Personalization is important for brands to remain competitive in today’s market. By providing a personalized experience, brands can differentiate themselves from their competitors and build stronger relationships with their customers.

Engaging with your customers and nurturing their journey with your brand is an important part of running a successful online business. However, it can sometimes be difficult to keep your customers engaged and interested in your brand when they aren’t directly using your product. Fortunately, there is plenty of fun, creative, and cost-effective ways to make customer engagement more enjoyable for both you and your customers. To help you learn more about how to keep the customer journey engaging, Audience has prepared 10 proven ways to improve your brand’s customer engagement.

Salem Media Group happily participated in the NAB Pilot program. They entered the program with knowledge of the pending cookie-apocalypse and no clear plan to compensate for the change. Prior to joining the pilot program, given the niches they serve, Salem had deep history of data and email acquisition. While the previous statement is true, Salem is still lacking a cohesive data strategy. Pilot believes, given their distribution platforms from over the air to over the top, Salem has an opportunity to leverage our in-niche scale to build a strong first party data set delivering a better user experience.

Icon Electric Vehicles offered potential customers a chance to win a new golf cart. The goal was to build Email, SMS and Social Media audience, increase website traffic, and increase orders. They promoted this giveaway through social channels, email, and in person events. Check out the stats to see just how successful Audience.io helped Icon Electric Vehicles in increase exposure and awareness.

As a business owner or marketing professional, understanding data personalization can be your key to unlocking customer loyalty and retention and sculpting brand advocate - your highest order of cult-worthy customers. Data personalization refers to the process of collating and leveraging audience and data analytics to meet the individual needs of each of your consumers. In this blog post, we will discuss what data personalization means, how data personalization can assist with manifesting loyalty and retention in your customers, and other solutions that zero-party data can offer your business.

Gone are the days of spending hours manually downloading information and sending that information to your partners. Historically, the process of passing lead and campaign entry information along to third parties has been cumbersome in cases where an integration has not been available. We are excited to announce that this once manual process has now been automated with our newest product release, Leads Portal.

Do you want to know the secret to building trust with customers, increasing loyalty, and providing them with a better experience? It's zero party data! Discover how to collect and utilize this data efficiently and ethically to improve your marketing and achieve business success.