Thank you for visiting audience.io (the “Site”), which is owned and operated by Aptivada, LLC dba Audience, a Delaware limited liability company (“Audience,” “us,” “our,” or “we”).
Audience takes privacy and transparency very seriously. Please read the following Privacy Policy (the “Policy”) to understand how we collect, use, maintain, and disclose the Personal Information of users (each, a “User”) of the Site, as well as all of our other applications, software, and services. Together, these are collectively referred to as the “Service.”
For purposes of this Policy, “Personal Information” means information that can, or potentially can, be used on its own or with other information to de-anonymize data or identify, contact, or locate a single person.
By using the Site or any part of the Service, you signify your acceptance of this Policy. If you do not agree to this Policy, please do not use the Service.
This Policy only covers Personal Information collected by and on behalf of Audience. It does not apply to Personal Information we may collect for or on behalf of third parties. See the section below entitled “Promotions” for additional details.
Audience provides software that media and radio organizations use to run contests and promotions.
When you enter a campaign run by one of our clients, that client decides what information is collected and why. Their privacy policy governs it, and a link appears on the campaign you entered. Audience processes that information on their instructions.
When you visit audience.io or hold an account with us, this Policy applies and Audience is responsible.
We may collect Personal Information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to our newsletter, fill out a form, or participate in other activities, services, features, or resources we make available.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
We only collect Personal Information that Users provide voluntarily. Users may visit the Site anonymously and refuse to provide Personal Information. However, to make full use of the Service, Users may be required to provide a name, email address, phone number, or other Personal Information.
We disclose Personal Information only to our employees, contractors, and affiliated organizations that:
Some of these employees, contractors, and affiliated organizations may be located outside of your home country. By using the Service, you consent to the transfer of such information to them.
In some cases, we may provide Personal Information to the sponsors of contests and promotions we operate from time to time.
Except for disclosures to sponsors as described above, we will not rent or sell Personal Information to anyone.
Other than as described above and in the following sections, we disclose Personal Information only in response to a subpoena, court order, or other governmental request, or when we have a good-faith belief that disclosure is reasonably necessary to protect the property or rights of Audience, third parties, or the public at large.
If you are a registered User of the Service and have given us your email address, we may occasionally send you emails to tell you about promotions and new features, solicit your feedback, or notify you of important changes, updates, or events related to the Service.
You may choose to opt out of promotional messages and other bulk communications. We primarily use social media and our blog to communicate this type of information, so we expect to keep these communications to a minimum.
If you send us a request, such as a technical support request, through an email to customer support or through another feedback mechanism, we reserve the right to publish the request with all Personal Information removed. We may do this to help clarify or respond to your request or to help us support other Users.
We protect Personal Information through encryption in transit and at rest, access limited to authorized personnel with multi-factor authentication, continuous logging and monitoring, and independent penetration testing. Our people are background checked and receive security training.
Audience maintains a SOC 2 report covering these controls.
No system is completely secure, and we cannot guarantee absolute security.
We may collect and use Personal Information for the following purposes:
Where privacy law requires a legal basis, we rely on:
For a client's campaign, the legal basis is determined by the client.
Audience may provide services in connection with contests, promotions, surveys, and other activities operated by or on behalf of partner stations, sponsors, advertisers, or other third parties.
When you participate in one of these activities, your Personal Information may be provided to the applicable sponsor, partner station, or other organization identified in the promotion rules or disclosures.
Those third parties may use your Personal Information according to their own privacy policies and the terms disclosed in connection with the applicable promotion.
Requests relating to information collected through a promotion may need to be directed to the applicable sponsor or partner station.
By providing your phone number and opting in to receive text messages from Audience or any of our partner stations, you consent to receive SMS and MMS messages related to event confirmations, reminders, contest notifications, and other informational or promotional communications.
Message frequency varies. Message and data rates may apply.
You may opt out at any time by replying STOP to any message. For help, reply HELP.
Carriers are not liable for delayed or undelivered messages.
By opting in, you agree to this Privacy Policy and our SMS Terms and Conditions, available at https://www.audience.io/terms-of-service.
We do not share, sell, or provide your mobile phone number or your text messaging consent and opt-in data to third parties or affiliates for marketing or promotional purposes. Mobile information is used only to send the messages you requested and is shared only with the service providers that transmit those messages on our behalf.
Although we do not sell, trade, or rent Users’ Personal Information to third parties, we may share generic, aggregated demographic information that is not linked to any Personal Information with our business partners, trusted affiliates, advertisers, and service providers for the purposes outlined in this Policy.
We use third parties to host our systems, deliver email and text messages, and provide analytics. They process information only on our instructions and are not permitted to use it for their own purposes. Our systems and the information held in them are located in the United States.
A current list of these providers is available on request at privacy@audience.io.
We also share campaign information with the client who ran the campaign. We do not sell Personal Information.
You may request deletion of Personal Information maintained by Audience by emailing privacy@audience.io with the subject line “Data Deletion Request.”
Please include your name, the email address or phone number associated with your information, and the applicable contest, promotion, application, or partner station, if known. We may request additional information to verify your identity and locate the relevant records.
After verifying your request, we will delete or de-identify the applicable Personal Information, except where retention is required or permitted for legal, security, fraud-prevention, contractual, or recordkeeping purposes.
If your information was collected through a contest or promotion operated on behalf of a sponsor or partner station, we may refer your request to that organization or coordinate with it to process your request.
You can withdraw consent at any time, using the unsubscribe link in any email, replying STOP to any text, or emailing privacy@audience.io. Withdrawing does not affect anything we did beforehand.
You can use audience.io without providing Personal Information. To enter a campaign you will usually need to give a name and email address, because the organizer needs to contact a winner. If you ask us to delete your information, we will no longer be able to contact you about a campaign you entered, including if you win.
We review this Policy at least once a year.
If we make a change that materially affects how we collect or use Personal Information, we will post a notice here and update the effective date before the change takes effect. Where the change is significant and we hold your contact details, we will tell you directly.
Responsibility for privacy sits with the Director of Technology, who handles privacy requests and oversees our privacy practices.
Email: privacy@audience.io
If you are not satisfied with our response, you may have the right to complain to your local data protection authority.
Effective: October 19, 2026