Objective

Blueberry Broadcasting wanted to engage its audience and get advertisers more involved through promotions. 

Strategy

Blueberry Broadcasting participated in a Home for the Holidays National Campaign, powered by Audience, which included an $18,000 national prize package.

To increase local engagement and create more sponsorship inventory, they added a $600 Visa gift card funded by a local advertiser.

How It Was Packaged and Promoted

Blueberry created a multi-station, multi-sponsor promotion that was easy for advertisers to understand and easy for sellers to pitch.

Campaign Footprint

• 4 participating stations
• 10 non-competing sponsors
• 2-month promo window
• Package price: $1,200 per sponsor

What Sponsors Received

Each sponsor received a simple, valuable bundle:

• 60 on-air commercials
• On-air name mentions throughout the promotion
• Logo and website link on the station’s website
• Logo placement on the Home for the Holidays promotion page

This turnkey package made it easy to sell across multiple categories while delivering strong visibility to advertisers.

Results

The multi-station, multi-sponsor approach generated incredible growth:

• $12,000 total revenue
• More than 400% year-over-year increase
• Significant boost in advertiser participation and listener engagement
• Strong validation that national campaigns can scale revenue in small and mid-size markets

The result was a dramatic jump in revenue without adding significant workload. 

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