How KQ2 Turned a Question of the Day Into a $31,200 Recurring Revenue Stream
What if your TV broadcast could turn a viewer into a lead before the 10 o'clock news? That is exactly what KQ2 pulled off during National Tourism Week. Using Cast, they ran a five-day sponsored trivia campaign where viewers scanned a QR code on-screen, answered a tourism question, and entered a sweepstakes. All of it powered by a full-screen overlay, no app required, no production overhaul. The result was something local TV has rarely been able to offer: a sponsorship with measurable engagement and real first-party data. Read how KQ2 and the St. Joseph Visitors and Convention Bureau built a new kind of broadcast sponsorship from the ground up.
