Q99.7 wanted to turn their on-air audience into a digital asset — and give a local advertiser a meaningful way to reach listeners. The challenge: the station's existing promotions weren't built to collect first-party data at scale. The prize was Taylor Swift Eras Tour tickets. The vehicle was a keyword listening campaign powered by Audience.

Every Tuesday for four weeks, Q99.7 broadcast a keyword on air. Listeners who caught it headed to the station website, entered the keyword, and filled out a short form. The mechanic created a weekly ritual: tune in on Tuesdays, enter online, come back next week.

Bonus entries rewarded listeners who shared on Facebook, shared on X, or downloaded the Q99.7 app — turning a single-entry promotion into a multi-channel growth engine across platforms.

Audience handled the full campaign infrastructure. Each week's keyword entry collected name, email, phone, birthdate, and address — with opt-in consent captured at the point of entry. Q99.7 sold the full four-week run to a single sponsor. The package was easy to pitch and easy to deliver: one concrete bundle, running inside a promotion the station was already producing.

The pilot sold for $2,400 over four weeks. But keyword listening campaigns are not a one-time event. The entry form, the on-air mechanic, and the data collection infrastructure stay the same every time. The only variable is the prize — and the sponsor.

1,073 total entries. 837 new website users. 732 email opt-ins. The campaign delivered one of the strongest opt-in rates in the format — proof that the right prize, paired with the right mechanic, turns a single promotion into a lasting data asset.