Case Studies

Turning Vacation Intent Into a First-Party Data Pipeline

July 27, 2026
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900+ Qualified Leads, 47% Email Open Rate: How Disney Travel Agents Turned Vacation Intent Into a First-Party Data Pipeline
A contest built around travel intent, not just entries, gave Disney Travel Agents a lead list worth following up on.
900+
Qualified Leads Generated
47%
Email Open Rate

Objective

Disney Travel Agents set out to do three things with this campaign: collect first-party data, drive web traffic, and boost email conversions. The priority wasn't volume for its own sake, it was attracting travel prospects who were genuinely planning a trip, not just entering to enter.

Strategy

The campaign centered on an engaging contest experience built to capture intent-driven data from potential travelers, using a travel-tied incentive that spoke directly to the audience it wanted to reach. The entry journey was streamlined end to end, so every lead that came through was actionable rather than a low-intent drop-off.

Results and Why It Matters

The campaign delivered on all three original goals, and the follow-up engagement numbers backed up the quality of the leads collected.

Incentive aligned directly with audience travel intent

Streamlined entry process optimized for conversions

Quality over quantity, leads were genuinely interested, not passive entries

Built a pipeline of travel-ready prospects for both immediate engagement and long-term nurturing

About the Campaign

Disney Travel Agents worked with Audience.io to turn vacation intent into a first-party data asset, using a contest mechanic built for quality over volume. The result: a lead list travel agents could actually follow up on, and a proof point for how well-matched incentives outperform generic sweepstakes.

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