The New Audience Platform is Now Available to You

Audience 2.0 is our new and improved engagement platform built to accelerate your sponsorship revenue. With an all-new user experience, built-in AI tools, and a fresh library of playbooks and templates, you’ll have everything you need to launch engaging, revenue-ready campaigns right away.

What’s Included with Experiences?

Experiences is the same great audience engagement platform you know, now upgraded with powerful new features at no extra cost for current Audience customers.

All-new builder

• Simple, modern interface to create campaigns in minutes
• Intuitive design with fewer steps and less friction

Playbooks

• Ready-to-sell campaigns and strategies that show exactly how to position a campaign to advertisers.
• Resources that help your sales team drive revenue faster.

AI-Powered Assistance

• Automates time-consuming tasks like segment creation, quiz generation, and UGC moderation.
• Provides smart template recommendations to help you launch campaigns faster

Data & Reporting Built-In

• Flexible data capture fields you can customize to fit your strategy.
• Funnel and drop-off reporting to see exactly where audiences engage or disengage.

Speed and reliability

• Faster load times and enterprise-grade uptime ensure campaigns run smoothly.
• SOC 2, GDPR, and CCPA compliant

Why This Matters to You

• More ways to add value to advertisers → more ways to monetize
• Less time spent managing tools → more time to launch campaigns
• Better data → easier to personalize advertising and prove ROI
• Room to grow → seamless access to advanced tools like Scan, Cast, and Intelligence when you’re ready.

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Ready to make the move to Experiences? Reach out here.

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What Comes Next After Onboarding to Experiences?

Once you’ve onboarded to Experiences, you’ll also have the option to unlock tools that go beyond campaigns. These tools help you connect offline to online, make broadcasts interactive, and put your data to work in new ways.

Scan (QR Codes)

Connect your offline and online audiences with QR codes. Scan gives you branded codes and links that work anywhere your audience is: on-air, in print, or at events. Every scan connects directly to your campaigns, captures first-party data, and gives you insightful analytics for you and your advertisers.

Cast (Interactive Live Experiences)

Bring your broadcasts to life. Cast brings in on-air polls, trivia, and live engagement so audiences don’t just watch, they participate. It’s a simple way to keep people engaged and give sponsors a spotlight that actually stands out.

Intelligence (Audience Data Platform)‍

Know your audience better than ever with our customer data platform build for media companies. Intelligence consolidates all your profiles into one clear view, highlights the segments that matter most, and helps you uncover new revenue opportunities. 

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