Spanish Broadcasting System signs Companywide Agreement with Audience

December 8, 2023

New Partnership

Audience, the fastest-growing solution for online contesting, marketing, revenue, and promotions, announced today that Spanish Broadcasting System, Inc. ("SBS") has signed a companywide, multi-year deal for their radio stations to utilize Audience's platform for all online promotions solutions.

Geraldo Arriaga, VP of Digital Media Sales at SBS, expressed his excitement about the announcement, stating,

"Audience is a welcome addition to SBS. After witnessing the platform and the numerous opportunities it provides to boost engagement with our station audiences while generating local revenue, it became clear that this was an ideal fit."

Creighton Green, Co-Founder of Audience, added,

"Spanish Broadcasting System is a leader in the broadcast and media industry, as well as the Spanish-speaking community, and we are thrilled to collaborate with them. We are committed to offering streamlined tools in multiple languages that empower our partners with growth opportunities for their audience and revenue streams."

About Spanish Broadcasting System, Inc.:

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico. These stations air various genres, including Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Latin Rhythmic formats. SBS also operates AIRE Radio Networks, a national radio platform that creates, distributes, and markets leading Spanish-language radio programming to over 275 affiliated stations, reaching 95% of the U.S. Hispanic audience.

Additionally, SBS owns MegaTV, a television operation with over-the-air, cable, and satellite distribution, along with affiliates throughout the U.S. and Puerto Rico. SBS also organizes live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app that provides content related to Latin music, entertainment, news, and culture. For more information, please visit

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December 8, 2023