Audience Blog

The latest industry news, strategies, and resources.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Jameson Summer Hangout Powered by Scan

The Jameson Summer Hangout Sweepstakes shows how powerful QR-driven engagement can be. Using Scan, Jameson turned simple in-store moments into high-impact participation, driving more than 21,000 entries, over 35,000 retail visits, and nearly 13,000 new email opt-ins. With a Big Green Egg grand prize, weekly winners, and iHeartMedia’s multi-channel amplification, this campaign proved how easy and scalable it is for brands to use Scan to connect offline shoppers with digital experiences while capturing valuable first-party data.

November 28, 2025
Case Studies

How NBC Connecticut Generated $40,000 Through a 12 days of Christmas Giveaway Campaign

NBC Connecticut executed a 12-day Christmas Giveaway campaign, generating $40,000 in value through sponsor investments and prizes. The strategic approach involved daily sponsor highlights, enticing users with a $500 gift card incentive, and gathering essential information through a user-friendly sweepstakes form. The campaign's structure, with each day dedicated to a different sponsor, ensured maximum exposure, engagement, and allowed more space for lots of sponsors. 

June 17, 2025
Case Studies

The Advantage of Digital Experiences in Setting Brands Apart

Marketers are constantly on the hunt for a competitive edge. The days of simply throwing money into advertising to reach the masses are over. In an oversaturated market, consumers are looking for more than just solutions to their problems. They have a plethora of options at their disposal, so if you want to stay relevant, you've got to stand out. 

June 17, 2025
Trends and Insights

The Basics of Experience Marketing and Why Brands Need It

Experience marketing has come a long way from its origins in physical events to encompass a wide array of digital experiences. In an era where consumers crave meaningful interactions with brands, experience marketing stands out as a compelling strategy for success in the evolving marketing landscape. It taps into emotions, fosters differentiation, encourages word-of-mouth marketing, and provides invaluable data and insights. By creating memorable, engaging, and immersive experiences, brands can leave a lasting impression on their audience and navigate the fiercely competitive world of modern marketing.

June 17, 2025
Trends and Insights

Before and After: Improving Customer Engagement & Qualifying Leads with Audience

The key to a successful campaign begins with a platform that can help create ease of use and a support team that can assist in marketing strategy. San Diablo Churros, known for their famous churros, was looking to grow their database strategically. This transformative journey started with a Google Form and evolved through a partnership with the Audience Team and tools. Together, they harnessed the power of qualifying questions and a set of interactive features that elevated their campaign and overall made for better experience for end users and for San Diablo.

June 17, 2025
Trends and Insights

Optimizing Your Campaigns: Introducing New Report Metrics

We are thrilled to announce a significant update to the way Audience reports metrics for your campaigns. Our dedicated development team has been hard at work, focusing on enhancing the speed, accuracy, and overall user experience of our reporting features. With a fresh UI redesign to complement these improvements, we are excited to roll out these changes across our entire suite of applications, beginning with Sweepstakes. Get ready to experience lightning-fast loading times, simplified metrics, and a host of other enhancements that will elevate your campaign management to new heights.

June 17, 2025
Product Releases

How Pattison Media Learned Consumer Listening Behavior Through Advanced Surveys

Pattison Media's journey from a 10,000-submission target to a remarkable 40,000 submissions showcases their commitment to understanding audience preferences. They managed 50 radio stations and sought insights into when and on which devices people tuned in. Their strategy, including conditional survey logic, a $5,000 incentive, and bonus entries, focused on uncovering popular listening times and devices among their audience. This significant increase in submissions not only exceeded expectations but also provides Pattison Media with valuable insights to enhance their services. With their wide influence in Western Canada's media and entertainment sector, these findings will help them stay at the forefront of the industry by adapting to audience preferences.

June 17, 2025
Case Studies

What Marketers Need to Know About Zero-Party Data - A Complete Guide

Welcome to the world of zero party data – a simple yet powerful way to understand your customers better and optimize your marketing. In this guide, we'll break it down for you in a fun and easy-to-understand manner.

June 17, 2025
Trends and Insights

How San Diablo Churros Gained Over 1,200 New Leads Through Giveaways

San Diablo Churros aimed to understand their customers' preferences through a giveaway campaign.In collaboration with the Audience Team, they used a smart approach to gather insights, offering a tempting prize of $1,000 in churros and asking relevant questions. 

June 17, 2025
Case Studies

Personalize Your Marketing Using Zero-Party Data

Zero party data is a big deal for businesses striving to make customers really happy. When businesses use the data customers willingly share, they can customize how they talk to customers, suggest things, and offer services that match each customer. Being open about how they use this data and using it smartly helps businesses build strong and long-lasting relationships with customers. 

June 17, 2025
Trends and Insights

Value Exchange: Zero-Party Data Collection

Data is portrayed as the new currency, and its collection is a cornerstone of marketing strategies. However, the willingness of customers to share their data relies on a critical factor: the value exchange. This is a two-way street, where businesses seek data and customers expect something in return. Aligning these expectations is pivotal to successful zero-party data collection.

June 17, 2025
Trends and Insights

What kind of zero-party data should I collect?

In collecting data, start with the end in mind. Don’t just collect data to collect data, but do it with the purpose of gaining insights and understanding what motivates your customer to act. Zero party data, which customers willingly share, is like a goldmine of useful information. The data you collect should match what your organization wants to achieve. Whether it's getting more customers, knowing your audience better, keeping them engaged, or improving what you offer, collect data with a clear reason. Let what you want to achieve guide how you gather data, so it's not just a lot of data but useful and practical.

June 17, 2025
Trends and Insights

Fun Ways to Collect Zero-Party Data

By offering entertaining challenges, trivia, and interactive games, businesses can foster a sense of enjoyment and involvement, leading to increased data sharing and a deeper understanding of their audience. As technology continues to evolve, so too will the creative ways to collect zero-party data, ultimately paving the way for highly personalized and meaningful customer engagements.

June 17, 2025
Trends and Insights

Ready to get started? Let's talk.