Audience Blog

The latest industry news, strategies, and resources.

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World Soccer Challenge Revenue Calculator

The revenue potential is significant. Use the calculator below to see what it looks like for your group.

April 10, 2026
Product Releases

What Marketers Need to Know About Zero-Party Data - A Complete Guide

Welcome to the world of zero party data – a simple yet powerful way to understand your customers better and optimize your marketing. In this guide, we'll break it down for you in a fun and easy-to-understand manner.

June 17, 2025
Trends and Insights

How San Diablo Churros Gained Over 1,200 New Leads Through Giveaways

San Diablo Churros aimed to understand their customers' preferences through a giveaway campaign.In collaboration with the Audience Team, they used a smart approach to gather insights, offering a tempting prize of $1,000 in churros and asking relevant questions. 

June 17, 2025
Case Studies

Personalize Your Marketing Using Zero-Party Data

Zero party data is a big deal for businesses striving to make customers really happy. When businesses use the data customers willingly share, they can customize how they talk to customers, suggest things, and offer services that match each customer. Being open about how they use this data and using it smartly helps businesses build strong and long-lasting relationships with customers. 

June 17, 2025
Trends and Insights

Value Exchange: Zero-Party Data Collection

Data is portrayed as the new currency, and its collection is a cornerstone of marketing strategies. However, the willingness of customers to share their data relies on a critical factor: the value exchange. This is a two-way street, where businesses seek data and customers expect something in return. Aligning these expectations is pivotal to successful zero-party data collection.

June 17, 2025
Trends and Insights

What kind of zero-party data should I collect?

In collecting data, start with the end in mind. Don’t just collect data to collect data, but do it with the purpose of gaining insights and understanding what motivates your customer to act. Zero party data, which customers willingly share, is like a goldmine of useful information. The data you collect should match what your organization wants to achieve. Whether it's getting more customers, knowing your audience better, keeping them engaged, or improving what you offer, collect data with a clear reason. Let what you want to achieve guide how you gather data, so it's not just a lot of data but useful and practical.

June 17, 2025
Trends and Insights

Fun Ways to Collect Zero-Party Data

By offering entertaining challenges, trivia, and interactive games, businesses can foster a sense of enjoyment and involvement, leading to increased data sharing and a deeper understanding of their audience. As technology continues to evolve, so too will the creative ways to collect zero-party data, ultimately paving the way for highly personalized and meaningful customer engagements.

June 17, 2025
Trends and Insights

How Counter Gained Valuable Insight On Retail Customers Through QR Code Surveys

Counter didn’t let wholesalers stop them from gathering insights about their customers. They engaged their audience strategically by using a QR code giveaway on their product packaging, which led to insights from over 500 participants.Their main goal was to connect with their audience effectively, achieved through a packaging giveaway that attracted 563 entries. The incentive of winning a tonal home gym appealed to their fitness-focused audience. By collecting emails, encouraging social follows, and asking insightful questions, Counter successfully increased engagement and expanded their customer base.

June 17, 2025
Case Studies

What Is Zero-Party Data and Why Should I Be Collecting It?

In the expansive realm of digital marketing and data analytics, understanding the intricacies of zero, first, second, and third-party data is paramount. These categories encapsulate the varying sources and levels of data that businesses leverage to tailor their marketing strategies to their customers.

June 17, 2025
Trends and Insights

5 Things To Do Now to Maximize Your BFCM Revenue 

Q4 is just around the corner, and the time to take massive action is now. It's the season where companies can shine brightest, achieve remarkable success and set new records. In 2020, holiday retail sales in the USA surged past a staggering $789 billion, underlining the immense potential this quarter holds for companies, especially those in the eCommerce sector. 

June 17, 2025
Trends and Insights

The Complete Guide to Personalization

This guide is all about getting right to the heart of why personalization is crucial for companies to stand out in a competitive marketplace.We'll start by going beyond the basics of personalization, moving past just knowing your customer's name and email address. We're talking about mastering personalization, taking it up a notch to create meaningful connections.You might have heard the buzz around "Zero-Party Data." We'll cut through the jargon and show you why it's a game-changer for understanding your customers on a whole new level.

June 17, 2025
Trends and Insights

Omnichannel Approach To Personalization

Omnichannel personalization is a super powerful tool to create an awesome customer experience. Just think about leveraging social media, websites, apps, chatbots, and even physical stores if you have them. Craft personalized messages that speak to customers wherever they are. You can offer personalized discounts or product suggestions based on their history and preferences. 

June 17, 2025
Trends and Insights

Cultivating Brand Loyalty: The Art of Building Strong, Engaged Communities

Building brand loyalty isn't just about having a great product or service; it's about creating lasting relationships with your customers. By understanding the types and components of brand loyalty, leveraging personalization throughout the customer journey, and using innovative tactics like video rewards, you can cultivate a loyal customer base that not only chooses your brand but also advocates for it. Remember, in the age of major competition, loyalty is the gold standard that sets your brand apart.

June 17, 2025
Trends and Insights

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