Today’s media landscape is more competitive than ever. Advertisers are spending nearly $390 billion in the U.S. this year alone, while consumers are exposed to up to 10,000 ads daily. Standing out takes more than impressions — it takes meaningful interaction.
The Evolving Media Landscape
To stand out, media brands must deliver experiences that spark engagement and feel personal. In fact, 81% of marketers say interactive content grabs attention better than static, according to Go-Globe. And personalization is no longer optional: McKinsey found that 71% of consumers expect it, and 76% get frustrated when it’s missing.
Meanwhile, the rules of digital engagement are shifting. Third-party cookies are vanishing. Social referral traffic is declining. And the path to audience growth now depends on building direct, lasting relationships.
This is both a challenge and an opportunity. The media companies that adapt first—those that personalize, interact, and connect at a deeper level—will be the ones that lead.
Introducing Audience 2.0: Engaging Experiences + Smarter Data
We saw the problem clearly and rebuilt from the ground up to solve it. Audience 2.0 gives media companies the tools to break through the noise with interactive experiences, smarter data, and now, AI-powered capabilities that unlock faster creation and deeper insights.
Just as critical, it brings everything into one streamlined platform. Audience 2.0 replaces the patchwork of disconnected tools — contests, forms, UGC platforms, live event engagements, loyalty apps, data systems — with one cohesive solution built for speed, insight, and measurable results.
This launch marks our most significant product evolution in years. It reimagines how media organizations connect with, grow, and monetize their audiences.
Here is whats new:
Expanded Interactive Experence Toolkit - An all-in-one engagement suite that goes far beyond sweepstakes. Teams can mix and match formats like polls, quizzes, UGC, forms, and video, layered with branching logic, alternate outcomes, scoring, and dynamic incentives. New AI-powered creation makes it easy to generate form fields, quiz questions, and content variations using simple prompts. Every experience is simplified, compliant, and fully on-brand. It’s built to launch fast, engage deeply, and deliver measurable results.
Revenue-Driving Features & Advertiser Value - We’ve introduced a suite of new features designed to maximize advertiser value and drive revenue. Sponsors now have access to a dedicated leads portal where they can monitor campaign performance and securely download leads. We’ve also added more sponsorship opportunities throughout each campaign, expanded custom branding options, and included a library of outcome-focused experience playbooks to help sellers prove ROI and package campaigns.
Future-Ready Audience Intelligence - Audience 2.0 combines real-time Segments, 360° Customer Profiles, and our proprietary AudienceScore to turn engagement into actionable data. With built-in CDP functionality, every interaction captures rich, consent-based zero- and first-party data. This data is enhanced through tagging, identity resolution, and profile scoring. AI-powered natural language tools let teams quickly surface audiences, like: “Show me users who entered a sweepstakes, completed a poll, and haven’t been emailed in 14 days.” Data can then be activated across channels using a growing list of native integrations. This unlocks smarter targeting, stronger loyalty, and greater sponsor ROI.
Smarter Workflows Powered by AI - We know new technology needs to fit seamlessly into your existing workflow. Audience 2.0 combines a fresh, intuitive interface with a growing library of pre-built campaign experiences and revenue playbooks so you can launch faster without starting from scratch. AudienceAI boosts productivity by automating tasks like segment creation, quiz generation, UGC moderation, and smart template recommendations. The result? Faster launches. Smarter decisions. Less effort.
These enhancements make Audience 2.0 a comprehensive solution to build more engaging, data-driven audience experiences. We’re moving beyond simple online contests toward an era of deeper audience interaction and insight. Or, as one industry leader puts it:
Audience 2.0 is disrupting the old model. We’re not just collecting data—we’re using it in meaningful ways to drive revenue.” - Mike Braun, Senior Managing VP & Chief Digital Officer, Gray Television
A New Brand Identity Rooted in Our Mission
Our updated brand is more than a new look. It’s a reflection of our mission: helping media companies grow through unforgettable audience experiences. The new visual system mirrors the simplicity, creativity, and trust at the heart of Audience 2.0. Inside the platform, you’ll also see a refreshed interface, built for faster navigation and execution so every experience feels as seamless as it is impactful.
Our vision doesn’t stop at the features launching today. Audience 2.0 is the foundation for a future where media companies can create truly personalized, immersive experiences at scale. We aim to transform audience engagement from one-off transactions into ongoing relationships. That vision is rooted in three key areas of innovation:
AI-Powered Creation & Personalization - We’re deepening our investment in AI-driven innovation. The recent acquisition of Audience.ai reflects our long-term commitment to leading the future of audience engagement. As our platform evolves, this domain signals where we’re headed — not just in product, but in brand. We’re expanding the role of AI to predict what content will resonate, automate delivery of the next best experience, and generate forms, quizzes, and content suggestions on the fly. Soon, teams will be able to A/B test variations and run real-time compliance checks, including CMS integrations that auto-generate embedded polls or quizzes tailored to the content on the page. Our goal is to make personalization and campaign creation faster, smarter, and achievable for lean media teams.
New Ways to Activate Your Audience - Just as we expanded beyond sweepstakes, we’re continuing to explore new ways to engage your audience, both online and in real life. From personalized content to loyalty programs to live event activations at concerts, trade shows, and broadcasts, we’re focused on creating real-time moments that spark participation, build lasting connections, and deliver measurable value for sponsors.
An Expanding Library of Content and Playbooks - We’re expanding our library of launch-ready experiences and sales playbooks, making it easier for digital, promotions, and sales teams to execute campaigns and pitch sponsors with speed and confidence..
We’re committed to helping media brands focus on what they do best: building content and connection, backed by technology that drives reach, results, and revenue.
The Start of a New Chapter
The launch of Audience 2.0 is just the beginning. We're committed to evolving with you, adapting to your needs, anticipating what's next, and continually pushing the boundaries of audience engagement. We’re not just building for today. We’re building for what’s next.
