July 25, 2024
Salem Media, a leading news network, partnered with financial sponsors to launch the $13,000 Get Caught Up Sweepstakes. The campaign aimed to help participants manage their debt while promoting Salem Media and its sponsors.
The primary objectives of the campaign were:
Campaign Setup: Participants entered the sweepstakes by providing their basic information for a chance to win substantial financial prizes. The grand prize winner received up to $10,000, while two first prize winners received up to $1,000 each, and two second prize winners received up to $500 each. Participants could enter once each day to increase their chances of winning.
Bonus Entries: To earn bonus entries, participants could complete various optional activities, including following Salem Media on social media platforms, downloading the app, taking a mini survey, signing up for a free online college course, downloading a PDF, and visiting the business page on srnnews.com.
Confirmation Email: Each participant received a confirmation email after entry, which provided additional engagement opportunities and ensured participants were aware of their entry status.
The $13,000 Get Caught Up Sweepstakes by Salem Media engaged thousands of users, driving substantial website traffic, app downloads, and social engagement. By offering valuable prizes and incorporating interactive elements, the campaign effectively met its objectives of driving higher customer loyalty.