Audience Blog

The latest industry news, strategies, and resources.

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World Soccer Challenge Revenue Calculator

The revenue potential is significant. Use the calculator below to see what it looks like for your group.

April 10, 2026
Product Releases

Boosting Engagement with 2,028 Votes and 165 New Subscribers – A Teacher Recognition Campaign Success

Building on last year’s success, the campaign is running again this year with a similar structure. Although it just started and has yet to gather entries, the same objectives and strategy are in place. With sponsors and prizes already secured, St. Louis Post Dispatch is anticipating even higher participation and engagement, particularly with the addition of paid social efforts.

June 17, 2025
Case Studies

5 Ways You’re Not Utilizing Audience, But Should Be

Audience offers a robust suite of tools designed to help you connect with your audience in meaningful ways. If you’re not using these features yet, it’s time to start. Implementing these strategies could be the difference between staying ahead of the curve and falling behind.

June 17, 2025
Trends and Insights

6 New Ideas for Restaurant & Bar Promotions

These six promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, contests, reviews, local partnerships, or interactive quizzes, these strategies can energize your marketing efforts and attract new customers. Embrace creativity and watch your restaurant or bar's visibility and engagement soar.

June 17, 2025
Trends and Insights

KSL Newsradio's "Weekend in an RV" Sweepstakes Draws 5,195 Entries and 2,419 Pre-Qualified Leads

The "Weekend in an RV" sweepstakes by KSL Newsradio, in partnership with Access RV, successfully generated many pre-qualified leads and new users. The campaign achieved high engagement and participation by offering a highly compelling, attractive incentive to the target audience. This case study highlights the effectiveness of incentive-based contesting in generating leads and enhancing brand visibility.

June 17, 2025
Case Studies

Everything but Sweepstakes

While sweepstakes are a popular choice for many campaigns, there’s a wide range of promotional tools that can offer unique benefits and enhance your marketing strategy. Here's a closer look at various tools beyond sweepstakes that can take your promotions to the next level.

June 17, 2025
Trends and Insights

Salem Media Hosted a “Get Caught Up” Sweepstakes Aimed to Drive Audience Loyalty and Engagement, Drawing Thousands of New Users, Website Visitors, App Downloads, and Social Follows

The $13,000 Get Caught Up Sweepstakes by Salem Media engaged thousands of users, driving substantial website traffic, app downloads, and social engagement. By offering valuable prizes and incorporating interactive elements, the campaign effectively met its objectives of driving higher customer loyalty.

June 17, 2025
Case Studies

Audience vs. Others: Which Tool Is Best For You?

It’s less about running promotions and more about building a database that you own. Audience understands that. When it comes to driving growth and engaging with your audience, Audience offers a fresh, innovative, and comprehensive solution that other competitors simply can't match. If you're looking for a software platform that will help you take your zero-party data to the next level, Audience is the clear choice.

June 17, 2025
Trends and Insights

WQHK-FM's "Ultimate Sports Getaway" Promotion Drives 1,296 Entries and 197 App Downloads

The "Ultimate Sports Getaway" promotion by WQHK-FM, in collaboration with Make It Count and Key Exteriors, successfully generated valuable leads for the sponsors. By leveraging the radio station's extensive reach and incorporating bonus entry opportunities, the campaign achieved its goal of driving, leads, engagement and brand interaction.

June 17, 2025
Case Studies

KSL Radio and Utah Honda Dealers Hosted a Civic Giveaway That Drew 6,325 Entries

The partnership between KSL Radio and Utah Honda Dealers drove significant foot traffic to the dealerships, increased social media engagement, and generated a substantial number of new leads. By offering a substantial incentive and incorporating interactive elements like keyword contesting and photo uploads, the campaign significant engagement. This case study highlights the power of integrated marketing strategies in achieving high engagement and first-party data collection with promotions.

June 17, 2025
Case Studies

5 New Ideas for Summer Promotions

These five summer promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, discounts, contests, local partnerships, or giveaways, these strategies can energize your marketing efforts and attract new customers. Embrace the season with creativity and watch your brand's visibility and engagement soar.

June 17, 2025
Trends and Insights

7 Automotive Campaigns Your Advertisers will love

With these seven automotive campaigns, you have the tools to captivate your audience and drive impressive results. Implement these strategies, and watch your advertising success accelerate to new heights!

June 17, 2025
Trends and Insights

Use Audience to Grow Your Email Capture

Capturing and using email addresses effectively can unlock significant revenue. Audience simplifies this process, consolidates your tech stack, and ensures cleaner data. With custom forms, audience segmentation, and seamless integration, Audience offers a comprehensive solution. Use Audience to enhance your email capture, save resources, and drive greater engagement and revenue for your media company.

June 17, 2025
Trends and Insights

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