Audience Blog

Audience vs. Others: Which Tool Is Best For You?

It’s less about running promotions and more about building a database that you own. Audience understands that. When it comes to driving growth and engaging with your audience, Audience offers a fresh, innovative, and comprehensive solution that other competitors simply can't match. If you're looking for a software platform that will help you take your zero-party data to the next level, Audience is the clear choice.

WQHK-FM's "Ultimate Sports Getaway" Promotion Drives 1,296 Entries and 197 App Downloads

The "Ultimate Sports Getaway" promotion by WQHK-FM, in collaboration with Make It Count and Key Exteriors, successfully generated valuable leads for the sponsors. By leveraging the radio station's extensive reach and incorporating bonus entry opportunities, the campaign achieved its goal of driving, leads, engagement and brand interaction.

KSL Radio and Utah Honda Dealers Hosted a Civic Giveaway That Drew 6,325 Entries

The partnership between KSL Radio and Utah Honda Dealers drove significant foot traffic to the dealerships, increased social media engagement, and generated a substantial number of new leads. By offering a substantial incentive and incorporating interactive elements like keyword contesting and photo uploads, the campaign significant engagement. This case study highlights the power of integrated marketing strategies in achieving high engagement and first-party data collection with promotions.

5 New Ideas for Summer Promotions

These five summer promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, discounts, contests, local partnerships, or giveaways, these strategies can energize your marketing efforts and attract new customers. Embrace the season with creativity and watch your brand's visibility and engagement soar.

7 Automotive Campaigns Your Advertisers will love

With these seven automotive campaigns, you have the tools to captivate your audience and drive impressive results. Implement these strategies, and watch your advertising success accelerate to new heights!

Use Audience to Grow Your Email Capture

Capturing and using email addresses effectively can unlock significant revenue. Audience simplifies this process, consolidates your tech stack, and ensures cleaner data. With custom forms, audience segmentation, and seamless integration, Audience offers a comprehensive solution. Use Audience to enhance your email capture, save resources, and drive greater engagement and revenue for your media company.

Switching Simplified: How Our Team Makes Your Transition Effortless

Many potential clients worry about the complexity and time involved in switching to new software. At Audience, we understand these concerns and are committed to making your transition as seamless and stress-free as possible.

A Peek Inside Audience Email

Email marketing is a powerful tool for activating your database and engaging with your audience. With Audience Email's suite of features, you can streamline your email marketing efforts, drive meaningful interactions, and achieve remarkable results. Unlock the full potential of your database today with Audience Email.

Product Releases

Creighton Green, Founder of Audience, on The Local Marketing Trends Podcast with Gordon Borrell. Here’s What You Need To Know.

The key takeaway is clear: owning first-party data, particularly email addresses, isn't just an operational metric; it's a strategic asset that can significantly enhance a media company's competitive edge and revenue potential.For media companies looking to thrive in this new environment, the best next step is to actively invest in building and maintaining a robust first-party email database. This means not just collecting email addresses, but also deepening the knowledge of their audience through direct interactions and tailored content. By transitioning from broad, untargeted audience strategies to focused, data-driven engagements, media companies can unlock a more sustainable and lucrative path forward.In practical terms, initiating or enhancing email capture campaigns, integrating them with direct marketing techniques, and using the insights gained to drive personalized, high-value interactions will be crucial. This strategic pivot not only aligns with modern marketing demands but also positions media companies at the forefront of the advertising industry, making them indispensable partners to advertisers aiming for precision and efficiency in their campaigns.

St. Jude’s Hospital and WTOL Hosted a Virtual Open House That Drew 5,420 Entries and 3,027 New Email Opt-In’s

WTOL, a news station based in Toledo, Ohio, partnered with St. Jude Children's Research Hospital to host their annual open house virtually. The goal was to engage with their audience in a unique way and promote the St. Jude Dream Home giveaway.

Did You Know We Have “Best Of”?

That’s right! Our "Best Of" platform offers a Self-Managed option, giving you full control from start to finish. With this platform, you can customize everything from the timeline and design to the available products, pricing, inventory, fulfillment options, user access, and reporting, all through a user-friendly dashboard. And we’ll be here to help you every step of the way!

Product Releases

How BiCoastal Media generated $650,000 in revenue through Best Of

Bicoastal Media's transition to Audience for their "Best Of" campaigns resulted in increased engagement and revenue. The success of their flagship year, with 7 campaigns hosted, demonstrates the effectiveness of Audience in driving audience participation and financial success. This case study highlights the value of using Audience for promotions and the positive impact it can have on a media company's revenue and engagement metrics.