Audience Blog

The latest industry news, strategies, and resources.

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Data Security for Media Companies: A Power Move

In a privacy-first world, data security isn't just a back-end concern - it's a growth strategy. This post breaks down how media companies can turn strong data practices into a competitive edge: building audience trust, attracting premium advertisers, and staying ahead of tightening regulations. Plus, how Audience.io makes it all easier.

May 27, 2026
Case Studies

How Salem’s Christmas Mortgage Miracle Campaign Drove $190K In New Revenue

Salem Media Group sought to boost nationwide community engagement and drive substantial sponsorship revenue through a premium promotion. The Christmas Mortgage Miracle campaign aimed to provide financial relief to families by covering their mortgage for a month. The campaign also aimed to open new sponsorship opportunities, convert listeners into profiles, and drive incremental revenue through increased website traffic.

June 17, 2025
Case Studies

How KSTP TV and Apollo’s Furnace Giveaway Unlocked Key Demographic Data to Drive Future Revenue Growth

KSTP TV partnered with Apollo’s Great Furnace to provide a valuable service to local Minnesotans in need during the winter season. The campaign aimed to boost community engagement, gather valuable demographic insights, and generate positive brand exposure for Apollo’s Great Furnace through a heartwarming furnace giveaway. The primary goals were to collect nominations for those in need of a new furnace, increase brand awareness for Apollo, and showcase their community involvement.

June 17, 2025
Case Studies

Boosting Engagement with 2,028 Votes and 165 New Subscribers – A Teacher Recognition Campaign Success

Building on last year’s success, the campaign is running again this year with a similar structure. Although it just started and has yet to gather entries, the same objectives and strategy are in place. With sponsors and prizes already secured, St. Louis Post Dispatch is anticipating even higher participation and engagement, particularly with the addition of paid social efforts.

June 17, 2025
Case Studies

5 Ways You’re Not Utilizing Audience, But Should Be

Audience offers a robust suite of tools designed to help you connect with your audience in meaningful ways. If you’re not using these features yet, it’s time to start. Implementing these strategies could be the difference between staying ahead of the curve and falling behind.

June 17, 2025
Trends and Insights

6 New Ideas for Restaurant & Bar Promotions

These six promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, contests, reviews, local partnerships, or interactive quizzes, these strategies can energize your marketing efforts and attract new customers. Embrace creativity and watch your restaurant or bar's visibility and engagement soar.

June 17, 2025
Trends and Insights

KSL Newsradio's "Weekend in an RV" Sweepstakes Draws 5,195 Entries and 2,419 Pre-Qualified Leads

The "Weekend in an RV" sweepstakes by KSL Newsradio, in partnership with Access RV, successfully generated many pre-qualified leads and new users. The campaign achieved high engagement and participation by offering a highly compelling, attractive incentive to the target audience. This case study highlights the effectiveness of incentive-based contesting in generating leads and enhancing brand visibility.

June 17, 2025
Case Studies

Everything but Sweepstakes

While sweepstakes are a popular choice for many campaigns, there’s a wide range of promotional tools that can offer unique benefits and enhance your marketing strategy. Here's a closer look at various tools beyond sweepstakes that can take your promotions to the next level.

June 17, 2025
Trends and Insights

Salem Media Hosted a “Get Caught Up” Sweepstakes Aimed to Drive Audience Loyalty and Engagement, Drawing Thousands of New Users, Website Visitors, App Downloads, and Social Follows

The $13,000 Get Caught Up Sweepstakes by Salem Media engaged thousands of users, driving substantial website traffic, app downloads, and social engagement. By offering valuable prizes and incorporating interactive elements, the campaign effectively met its objectives of driving higher customer loyalty.

June 17, 2025
Case Studies

Audience vs. Others: Which Tool Is Best For You?

It’s less about running promotions and more about building a database that you own. Audience understands that. When it comes to driving growth and engaging with your audience, Audience offers a fresh, innovative, and comprehensive solution that other competitors simply can't match. If you're looking for a software platform that will help you take your zero-party data to the next level, Audience is the clear choice.

June 17, 2025
Trends and Insights

WQHK-FM's "Ultimate Sports Getaway" Promotion Drives 1,296 Entries and 197 App Downloads

The "Ultimate Sports Getaway" promotion by WQHK-FM, in collaboration with Make It Count and Key Exteriors, successfully generated valuable leads for the sponsors. By leveraging the radio station's extensive reach and incorporating bonus entry opportunities, the campaign achieved its goal of driving, leads, engagement and brand interaction.

June 17, 2025
Case Studies

KSL Radio and Utah Honda Dealers Hosted a Civic Giveaway That Drew 6,325 Entries

The partnership between KSL Radio and Utah Honda Dealers drove significant foot traffic to the dealerships, increased social media engagement, and generated a substantial number of new leads. By offering a substantial incentive and incorporating interactive elements like keyword contesting and photo uploads, the campaign significant engagement. This case study highlights the power of integrated marketing strategies in achieving high engagement and first-party data collection with promotions.

June 17, 2025
Case Studies

5 New Ideas for Summer Promotions

These five summer promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, discounts, contests, local partnerships, or giveaways, these strategies can energize your marketing efforts and attract new customers. Embrace the season with creativity and watch your brand's visibility and engagement soar.

June 17, 2025
Trends and Insights

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