Audience Blog

The latest industry news, strategies, and resources.

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Data Security for Media Companies: A Power Move

In a privacy-first world, data security isn't just a back-end concern - it's a growth strategy. This post breaks down how media companies can turn strong data practices into a competitive edge: building audience trust, attracting premium advertisers, and staying ahead of tightening regulations. Plus, how Audience.io makes it all easier.

May 27, 2026
Case Studies

How Salem Media Group Leveraged First-Party Data

Salem Media Group happily participated in the NAB Pilot program. They entered the program with knowledge of the pending cookie-apocalypse and no clear plan to compensate for the change. Prior to joining the pilot program, given the niches they serve, Salem had deep history of data and email acquisition. While the previous statement is true, Salem is still lacking a cohesive data strategy. Pilot believes, given their distribution platforms from over the air to over the top, Salem has an opportunity to leverage our in-niche scale to build a strong first party data set delivering a better user experience.

June 17, 2025
Case Studies

How Icon Electric Vehicles Uses Audience Sweepstakes App to Increase Awareness and Customers

Icon Electric Vehicles offered potential customers a chance to win a new golf cart. The goal was to build Email, SMS and Social Media audience, increase website traffic, and increase orders. They promoted this giveaway through social channels, email, and in person events. Check out the stats to see just how successful Audience.io helped Icon Electric Vehicles in increase exposure and awareness.

June 17, 2025
Case Studies

Managing Customer Data: Creating Loyal Advocates Through Data Personalization

As a business owner or marketing professional, understanding data personalization can be your key to unlocking customer loyalty and retention and sculpting brand advocate - your highest order of cult-worthy customers. Data personalization refers to the process of collating and leveraging audience and data analytics to meet the individual needs of each of your consumers. In this blog post, we will discuss what data personalization means, how data personalization can assist with manifesting loyalty and retention in your customers, and other solutions that zero-party data can offer your business.

June 17, 2025
Trends and Insights

Leads Portal: A Faster Way to Pass Along Data to Partners

Gone are the days of spending hours manually downloading information and sending that information to your partners. Historically, the process of passing lead and campaign entry information along to third parties has been cumbersome in cases where an integration has not been available. We are excited to announce that this once manual process has now been automated with our newest product release, Leads Portal.

June 17, 2025
Product Releases

Zero Party Data: Empowering Customers and Improving Marketing Efforts

Do you want to know the secret to building trust with customers, increasing loyalty, and providing them with a better experience? It's zero party data! Discover how to collect and utilize this data efficiently and ethically to improve your marketing and achieve business success.

June 17, 2025
Trends and Insights

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