Audience Blog

The latest industry news, strategies, and resources.

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2027 National Campaign Calendar

Your 2027 promotions calendar just got a whole lot easier to plan. We've mapped out all 11 recurring national campaigns, from seasonal cash giveaways to holiday contests, so you know exactly what's coming and when. Take a look at the full lineup and start slotting these into your station's programming now.

August 31, 2026
Product Releases

KARE 11 and By the Yard Join Forces for an Epic Backyard Makeover Giveaway: Unveiling 35,000+ Entries and Discovering Various Data Points

Through the collaborative efforts of KARE 11 News, By The Yard, and Audience's sweepstakes tool, the giveaway campaign surpassed expectations. The results were impressive, with over 37,000 total entries, 7,896 unique entries from new users, and 18,237 new email subscribers. This campaign not only provided valuable data insights but also solidified KARE 11 News' position as a trusted and engaging source of news and entertainment for their audience.The success of KARE 11's giveaway campaign demonstrates the power of combining innovative marketing strategies, community sponsorships, and data-driven insights to foster brand loyalty and engage with their audiences effectively.

August 30, 2026
Case Studies

Unlocking Data Growth: Nomatic’s Journey with a Dude Perfect Epic Trip Giveaway Powered by Audience

‍Nomatic sells different types of bags for travel, everyday use, and more. Setting their sights on the primary objective of brand awareness and learning more about their customers, Nomatic teamed up with Dude Perfect, a sports and comedy YouTube channel with just shy of 60 million followers. Dude Perfect and Nomatic collaborated on a highly engaging video, which both brands shared on all social media channels, email, and SMS. By implementing this approach, Nomatic anticipated substantial progress in achieving their goal of expanding their audience base.

August 30, 2026
Case Studies

Nurture the Journey: 5 Customer Touchpoints to Optimize for Amazing Brand Interactions

Customer touchpoints refer to the moments when a customer interacts with your brand, whether that's through speaking with an employee, engaging with your website, viewing an advertisement, or any other means. In this blog post, we'll discuss five customer touchpoints you can optimize to improve your customers' experiences with your brand. We'll also discuss how leveraging zero-party data collected by platforms can help you better understand and improve customer brand experiences. By optimizing these customer touchpoints and leveraging zero-party data, you can create a more personalized experience for your customers and build stronger relationships with them.

June 17, 2025
Trends and Insights

How RVLock Surpassed Their Audience and Revenue Goals with a Product Giveaway

RVLock provides a secure and user-friendly locking solution for contemporary RVers and is the pioneer of keyless handles. They launched their product giveaway campaign in collaboration with Bean Trailer using Audience. The RVLock team’s main objective was to increase revenue and grow email, SMS, and social media audiences. With the help of the Audience team, RVLock created a product giveaway campaign with their goals in mind.

August 30, 2026
Case Studies

Personalization: Why It’s Important for Your Brand (and How To Do It Correctly)

Personalization is important for brands to remain competitive in today’s market. By providing a personalized experience, brands can differentiate themselves from their competitors and build stronger relationships with their customers.

June 17, 2025
Trends and Insights

10 Ways to Make Customer Engagement Fun: Sweepstakes, Contests, & Other Proven Tactics

Engaging with your customers and nurturing their journey with your brand is an important part of running a successful online business. However, it can sometimes be difficult to keep your customers engaged and interested in your brand when they aren’t directly using your product. Fortunately, there is plenty of fun, creative, and cost-effective ways to make customer engagement more enjoyable for both you and your customers. To help you learn more about how to keep the customer journey engaging, Audience has prepared 10 proven ways to improve your brand’s customer engagement.

June 9, 2025
Trends and Insights

How Salem Media Group Leveraged First-Party Data

Salem Media Group happily participated in the NAB Pilot program. They entered the program with knowledge of the pending cookie-apocalypse and no clear plan to compensate for the change. Prior to joining the pilot program, given the niches they serve, Salem had deep history of data and email acquisition. While the previous statement is true, Salem is still lacking a cohesive data strategy. Pilot believes, given their distribution platforms from over the air to over the top, Salem has an opportunity to leverage our in-niche scale to build a strong first party data set delivering a better user experience.

June 17, 2025
Case Studies

How Icon Electric Vehicles Uses Audience Sweepstakes App to Increase Awareness and Customers

Icon Electric Vehicles offered potential customers a chance to win a new golf cart. The goal was to build Email, SMS and Social Media audience, increase website traffic, and increase orders. They promoted this giveaway through social channels, email, and in person events. Check out the stats to see just how successful Audience.io helped Icon Electric Vehicles in increase exposure and awareness.

August 30, 2026
Case Studies

Managing Customer Data: Creating Loyal Advocates Through Data Personalization

As a business owner or marketing professional, understanding data personalization can be your key to unlocking customer loyalty and retention and sculpting brand advocate - your highest order of cult-worthy customers. Data personalization refers to the process of collating and leveraging audience and data analytics to meet the individual needs of each of your consumers. In this blog post, we will discuss what data personalization means, how data personalization can assist with manifesting loyalty and retention in your customers, and other solutions that zero-party data can offer your business.

June 17, 2025
Trends and Insights

Leads Portal: A Faster Way to Pass Along Data to Partners

Gone are the days of spending hours manually downloading information and sending that information to your partners. Historically, the process of passing lead and campaign entry information along to third parties has been cumbersome in cases where an integration has not been available. We are excited to announce that this once manual process has now been automated with our newest product release, Leads Portal.

June 17, 2025
Product Releases

Zero Party Data: Empowering Customers and Improving Marketing Efforts

Do you want to know the secret to building trust with customers, increasing loyalty, and providing them with a better experience? It's zero party data! Discover how to collect and utilize this data efficiently and ethically to improve your marketing and achieve business success.

June 17, 2025
Trends and Insights

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