We are Audience, but you may know us as Aptivada!

April 19, 2024

Did you know we rebranded in 2020? Aptivada is now known as Audience! Our transformation is more than just a change of name and logo—it's a reflection of our evolution and refined mission.

Why We Rebranded

We wanted to empower companies to be audience-first, focusing on everything about growing, enriching, and activating their audiences. We help companies take ownership of their zero-party data by providing the promotion, database, and activation tools to monetize owned audiences. 

Creighton Green, co-founder of Audience, explains,

For the past 10 years, our mission has been to help companies grow their audience through innovative digital experiences. Our new name and branding perfectly capture what we excel at.

With the imminent deprecation of third-party cookies and the tightening of privacy laws, collecting and utilizing first-party data is more important than ever. Audience understands this and offers privacy-first digital experiences that build trust, drive conversions, and boost brand loyalty.

What to Expect Now

Going forward, we're continuously building our tools and focusing on innovation. Our rich product roadmap is designed to help companies monetize their audiences to the fullest.

Our platform enables companies to create engaging experiences and campaigns that incentivize actions and collect valuable data through sweepstakes, giveaways, surveys, polls, brackets, QR codes, email, and more. The best part? We help organize and segment this data to create detailed user profiles that can be activated through our email platform or seamlessly integrate with over 80 leading marketing and CRM platforms.

Brian Green, co-founder of Audience, emphasizes the importance of trust and value exchange when it comes to data collection.

"We believe individuals are willing to share their data with brands once they understand how it will be used and what they'll receive in return. Our mission is to empower brands to build that trust and provide clear value to their customers."

Don't just take our word for it—Chris Williams, Chief Product Officer at Daily Wire, shares his excitement about partnering with Audience. He commends their product capabilities and their ability to adapt to the ever-changing digital landscape.

"Moving forward, we're confident Audience will provide us with an innovative and reliable marketing solution that expands our digital and social audiences while opening new opportunities for our advertisers and partners."

If you want to learn more about Audience and see our offerings in action, head over to www.audience.io. Get ready to take your data collection and marketing strategies to the next level!

Share this post
April 19, 2024