Unlocking Data Growth: Nomatic’s Journey with a Dude Perfect Epic Trip Giveaway Powered by Audience
August 18, 2023
Nomatic sells different types of bags for travel, everyday use, and more. Setting their sights on the primary objective of brand awareness and learning more about their customers, Nomatic teamed up with Dude Perfect, a sports and comedy YouTube channel with just shy of 60 million followers. Dude Perfect and Nomatic collaborated on a highly engaging video, which both brands shared on all social media channels, email, and SMS. By implementing this approach, Nomatic anticipated substantial progress in achieving their goal of expanding their audience base.
Realizing the immense exposure and traffic opportunities presented by partnering with the widely recognized influencer group, Dude Perfect, Nomatic promptly grasped the potential benefits. Determined to make the most of this collaboration, Nomatic's team engaged in thorough discussions with the Audience team. Collaboratively, they strategized and formulated an impactful product giveaway campaign that seamlessly aligned with Nomatic's overarching goals. By carefully coordinating their efforts, Nomatic aimed to piggyback off of the influencer group's vast reach and influence to maximize brand visibility by using creating customer engagement ideas.
In this marketing campaign, a main motive was to give additional entries into the sweepstakes when a customer purchased products on Nomatic’s site. A few details behind the bonus entry tool are to:
Increase customer engagement by sparking conversations around the nature of Dude Perfect collaboration.
Increase chances of winning by offering bonus entries for completing specific actions like following on social media.
Diverting a significant flow of traffic to the website and tapping into new, first party audiences through leveraging the collaboration with Dude Perfect.
Could Nomatic grow their audience with a Dude Perfect ‘Epic Trip’ product giveaway?
What was measured?
Nomatic conducted a comprehensive assessment of Audience’s sweepstakes tool to gauge its capacity for amplifying their zero and first-party data.
Why was this measurement chosen?
With a strategic focus on customer acquisition and revenue growth, Nomatic set out to incorporate a combination of zero and first-party data into their upcoming marketing strategy. By integrating zero-party data collected directly from customers and first-party data gathered from their own interactions, Nomatic aimed to gain valuable insights into customer behavior, preferences, and purchasing patterns. This approach would enable them to personalize their marketing efforts, improve customer targeting, and enhance the overall customer experience, leading to increased conversions and revenue.
1. Nomatic determined that their data collection focus would be on contact information.
2. They met with the Audience engagement team and reviewed the data points.
3. Audience and the team collaborated on ways to increase audience size on their social platforms by using bonus entries. Using Audience’s bonus entry form, Nomatic quickly and easily began to grow their exposure across Facebook, TikTok, Twitter, YouTube, and Instagram. For example, the team decided to add 3 bonus entries if a potential or recurring customer subscribes to SMS.
Where was the Giveaway promoted?
Nomatic harnessed the power of their social media platforms and collaboration with a complementary brand, Dude Perfect. The focal point of Nomatic's promotional efforts revolved around leveraging the immense popularity of Dude Perfect's YouTube video, which garnered a staggering 33 million views on its own.
Outcomes and Results
The outcome of this three-month giveaway was truly remarkable. Nomatic achieved substantial growth in their data as a result of the campaign, with a significant increase in their social media following across all platforms. Additionally, they were successful in acquiring a sizable number of SMS subscribers.
Nomatic embarked on a journey to achieve their major goals, and they had successfully accomplished them through the implementation of Audience's Sweepstakes Campaign. The results speak for themselves.
They have witnessed a remarkable surge in subscribers on their top-performing social media platforms, with each platform experiencing an increase of over 6,000 subscribers. Additionally, their SMS subscriber base surpassed the 10,000 mark over the span of three months. This growth has been accompanied by a consistent rise in exposure and awareness across all engagement platforms. The Audience Sweepstakes campaign has played a vital role in augmenting Nomatic's customer data and elevating brand visibility. With a total of 98,878 entries received for the giveaway, of which 36,801 were from unique individuals, the effectiveness of Sweepstakes in generating exposure is evident. Nomatic can now confidently embrace their data-driven success and leverage it for future endeavors.
Nomatic used Audience’s Sweepstakes tool to accomplish their goals. Connect with us today to learn how Audience’s platform can help you grow, enrich, and activate your first-party data.