October 4, 2024
KSTP TV partnered with Apollo’s Great Furnace to provide a valuable service to local Minnesotans in need during the winter season. The campaign aimed to boost community engagement, gather valuable demographic insights, and generate positive brand exposure for Apollo’s Great Furnace through a heartwarming furnace giveaway. The primary goals were to collect nominations for those in need of a new furnace, increase brand awareness for Apollo, and showcase their community involvement.
The campaign was designed to run throughout the winter, focusing on community nominations and surprise giveaways. Participants were encouraged to nominate someone they believed was in need of a new furnace. To qualify, nominees had to live within 50 miles of the KSTP station, ensuring a local impact.
Key elements of the campaign included:
The campaign saw significant community participation, with nominations pouring in from across the region. Not only did the giveaway successfully engage the audience, but it also provided critical demographic insights for KSTP and Apollo’s Great Furnace.
Key results include:
Building on the success of last year, the campaign is running again this winter with a similar structure. With paid social efforts now added, KSTP TV and Apollo’s Great Furnace are expecting even higher participation and engagement levels this season.