April 5, 2024
KARE 11 News, a prominent news station in the Minneapolis-Saint Paul area, partnered with OBGYN West, a leading obstetrics and gynecology practice, to create a Mother’s Day-themed sweepstakes.
The partnership aimed to increase exposure for both companies, drive engagement with their audiences, and grow their email opt-in lists.
Campaign Setup: The Mother’s Day sweepstakes, a standard enter-to-win giveaway, ran for a short duration of 8 days. Participants were required to fill out an entry form hosted on KARE 11's website, which included fields for first name, last name, email address, and an email opt-in checkbox.
Promotion Strategy: KARE 11 and OBGYN West promoted the sweepstakes through their respective channels, including social media, email newsletters, and on-air mentions. The promotion was designed to resonate with the Mother’s Day theme, encouraging participation and sharing.
The KARE 11 News and OBGYN West Mother’s Day sweepstakes successfully achieved their goals of increasing exposure, driving engagement, and growing their email opt-in lists. By leveraging the Mother’s Day theme and implementing a strategic promotion strategy, the partnership was able to captivate audiences and generate significant participation in a short period. This campaign showcases the power of collaborative promotions in achieving marketing objectives and creating audience engagement.