How John Tesh Radio Show Grows New Email Subscribers By 56%

December 8, 2023

Uncover the strategies behind the John Tesh Radio Show's data growth in our captivating case study. Explore their successful Grubhub marketing giveaway, powered by the Audience sweepstakes.

The John Tesh Radio Show enticed listeners with the chance to win generous Grubhub gift cards. Entrants were allowed to participate daily for six days, while the entry form cleverly incorporated email opt-ins and a Facebook Like button. Participants earned bonus entries by subscribing to John’s YouTube channel and following him on Instagram as an incentive giveaway. The outcome surpassed all expectations, attracting an impressive 3,758 new users, out of which an astounding 56% opted to join John's email database. 

Customer Background

The John Tesh Radio Show is a force to be reckoned with, broadcasting on over 300 stations and captivating a weekly audience of more than 9 million people. This exceptional show is a wellspring of inspiration, motivation, and healing, offering a transformative experience like no other. 

Through his powerful voice and insightful messages, John Tesh guides listeners on a journey of self-discovery, helping them tap into their inner strength and unlock their true potential. With each episode, the show ignites a spark within individuals, empowering them to embrace a life of purpose, growth, and fulfillment. 


Is it possible to rapidly expand the John Tesh Radio Show's database in just six days through an enticing giveaway campaign?

What was measured?

The John Tesh Radio Show conducted an extensive evaluation of Audience's sweepstakes tool to determine its potential in enhancing their zero-party data and email opt-ins.

Why was this measurement chosen?

The chosen measurements were selected to evaluate the effectiveness and impact of The John Tesh Radio Show Grubhub campaign of enhancing:

Email List: The percentage of contest entrants who have opted into The John Tesh Radio Show email list holds significant value for future campaigns.

First-Party Data Collection: The contest entrants, using our contest tool, contribute valuable data, including email addresses and preferences, which provides valuable insights for analysis.


1. The John Tesh Show determined that their data collection focus would be on contact information. This includes email address, phone number, first name, and last name. 

2. They met with the Audience engagement team and reviewed the data points.

3. In partnership with the audience, the Country Crock team developed targeted tactics to increase the number of email opt-ins. To achieve this, they introduced a choice during the Grubhub contest entry process, allowing participants to enter either through Facebook or email.

The radio show resulted in 56% choosing to opt-in to John’s email database.

What did Tesh Media have to say about it?

“It was a solid ROI for the cost of the gift cards. We’ll for sure be doing more!” - Tesh Media

Outcomes and Results

The outcome of this 6 days giveaway was incredible. Tesh Media achieved substantial growth in their data as a result of the campaign, with a significant increase in their email opt-ins.

  • Total entries: 5,841
  • Unique entries (new users): 3,758
  • New email subscribers: 2,114 (56%)
  • Instagram follows: 1,647
  • Facebook shares: 1,067

Expanding Email Opt-Ins and First-Party Data: Tesh Media's Growth Journey

Experience the remarkable influence of Audience as showcased in this compelling case study. Discover how Tesh Media strategically integrated a Grubhub contest, leveraging bonus entries to captivate their audience's interest. The result? A significant surge in email growth, expanding their reach and enhancing their social media following. Uncover the secrets behind their triumph and unlock the potential of leveraging your own audience for remarkable growth.

The outstanding success of the campaign emphasizes the importance of leveraging audience-centric strategies, harnessing the power of social media, and utilizing creative customer engagement idea tools to optimize marketing efforts. Learn from their triumph and unlock the potential to elevate your own marketing endeavors.


John Tesh Radio Show used Audience’s Sweepstakes tool to accomplish their goals. Connect with us today to learn how Audience’s platform can help you grow, enrich, and activate your first-party data.

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December 8, 2023