April 15, 2024
Canyon Media, a media company based in Southern Utah, owns and operates seven radio stations and an online newspaper. They provide marketing, advertising, and promotion-based strategies to businesses in the region.
Canyon Media sought to increase revenue during their slowest quarter by partnering with industry experts to execute a new program. The goal was to introduce new offerings, generate incremental revenue, and reduce client attrition.
Partnership Setup: Canyon Media partnered with Audience to execute the "Best of Southern Utah" program. Leveraging Audience's “Best Of” tool, and their sales playbook, Canyon Media facilitated the program to outperform expectations.
Program Details: "Best of Southern Utah" aimed to recognize the best businesses in the region through a voting process. The program provided legitimacy, as votes were cash-only to prevent voter fraud. Audience handled complaints and ensured confidential voting.
"The team from Audience was a true partner in the development, launch, and execution of the Best in Market program. The program opened opportunities with new clients and provided new and exciting offerings for existing partnerships!" - Brent Rowe, Director of Sales, Canyon Media
Canyon Media's collaboration with Audience for the "Best of Southern Utah" program drove significant revenue growth and client engagement. Leveraging Audience' expertise and software, Canyon Media achieved impressive results, including a 29% increase in revenue over the first year and 60% of revenue from new clients. The program's innovative approach and fraud prevention measures underscore its success, highlighting the value of strategic partnerships in achieving business goals.