Hey folks, exciting news! Aptivada has just made a major transformation and is now going by the name Audience. This rebranding is more than just a change of name and logo—it's a reflection of our evolution and refined mission. Audience is all about helping companies collect, enrich, and activate their customers' first-party data, so they can truly understand their audience and tailor their marketing campaigns to perfection.
Creighton Green, co-founder of Audience, explains, "For the past 10 years, our mission has been to help companies grow their audience through innovative digital experiences. Our new name and branding perfectly capture what we excel at." With the imminent deprecation of third-party cookies and the tightening of privacy laws, collecting and utilizing first-party data is more important than ever. Audience understands this and offers privacy-first digital experiences that build trust, drive conversions, and boost brand loyalty.
Our platform enables companies to create engaging experiences that incentivize actions and collect valuable data through web forms, surveys, giveaways, and more. The best part? We help organize and segment this data to create detailed user profiles that can seamlessly integrate with over 80 leading marketing and CRM platforms.
Brian Green, co-founder of Audience, emphasizes the importance of trust and value exchange when it comes to data collection.
"We believe individuals are willing to share their data with brands once they understand how it will be used and what they'll receive in return. Our mission is to empower brands to build that trust and provide clear value to their customers."
Don't just take our word for it—Chris Williams, Chief Product Officer at iHeartRadio, shares his excitement about partnering with Audience. He commends their product capabilities and their ability to adapt to the ever-changing digital landscape.
"Moving forward, we're confident Audience will provide us with an innovative and reliable marketing solution that expands our digital and social audiences while opening new opportunities for our advertisers and partners."
Audience's revamped platform, with its fresh look and feel, is set to accompany the rebrand. They've also got an exciting new Audience Experience Platform in beta testing, scheduled for a general release in Q2 of 2022. With nearly 4,000 brands already benefiting from their platform and services, Audience is making waves in the industry.
If you want to learn more about Audience and see their offerings in action, head over to www.audience.io. Get ready to take your data collection and marketing strategies to the next level!