Who should participate & sponsor ideas:

National Promotions are open to all Audience clients. We want everyone to participate: sporting goods stores, furniture and electronics stores, banks, car dealerships, restaurants, and more!

What is the concept?

Every week, participants choose one team they think will win its game. Participants can't pick the same team more than once. If their team wins, they advance to the next week. Guessing incorrectly twice means elimination (double elimination).

Where to host and promote the campaign:

Host this campaign on your website, in a pop-up, on a sponsor's page, and more. Promote it online, on social media, on-air, through ads, and more. (Everything is mobile-friendly!)

When does it happen?

08/04/2027 – 01/03/2028, or until one entrant is left standing. Registration deadline: 09/02/2027.

Why run this campaign?

This campaign generates recurring traffic to your website, offers substantial sponsorship opportunities, and appeals to a new and diverse demographic.

How does it work?

Audience will provide the campaign execution, graphics, and rules. You can customize the graphics and entry form to make them your own. You can also add to the rules and tie in local prizes. Since there is no national grand prize on this campaign, the only prizes will be the ones you offer locally.

Entrants choose one team to win its game each week of the regular season. If their team wins, they move on to the next week. This contest is double elimination: an entrant is NOT knocked out with their first loss, but is knocked out with their second.

Sponsor benefits:

• Recurring traffic throughout the campaign
• Exposure (logo placement, on-air mentions, social posts, and more)
• A customized entry form to help with unique goals such as social growth, email opt-ins, leads, and web or foot traffic
• Next steps and calls to action through the thank-you message and confirmation emails

Audience provides:

• Contest execution
• Official rules
• All applicable winner paperwork and tax information
• Generic images

*Audience does NOT provide any prizing on this campaign. All prizes must be locally sourced.