Audience Blog

The latest industry news, strategies, and resources.

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Jameson Summer Hangout Powered by Scan

The Jameson Summer Hangout Sweepstakes shows how powerful QR-driven engagement can be. Using Scan, Jameson turned simple in-store moments into high-impact participation, driving more than 21,000 entries, over 35,000 retail visits, and nearly 13,000 new email opt-ins. With a Big Green Egg grand prize, weekly winners, and iHeartMedia’s multi-channel amplification, this campaign proved how easy and scalable it is for brands to use Scan to connect offline shoppers with digital experiences while capturing valuable first-party data.

November 28, 2025
Case Studies

Spanish Broadcasting System signs Companywide Agreement with Audience

Audience, the fastest-growing solution for online contesting, marketing, revenue, and promotions, announced today that Spanish Broadcasting System, Inc. ("SBS") has signed a companywide, multi-year deal for their radio stations to utilize Audience's platform for all online promotions solutions.

June 17, 2025
Trends and Insights

Aptivada is Now Audience

Aptivada has just made a major transformation and is now going by the name Audience. This rebranding is more than just a change of name and logo—it's a reflection of our evolution and refined mission. Audience is all about helping companies collect, enrich, and activate their customers' first-party data, so they can truly understand their audience and tailor their marketing campaigns to perfection.

June 17, 2025
Trends and Insights

Ensuring Ethical Winner Selection: Privacy and Compliance Considerations

In today's digital age, we recognize the value of contests, competitions, and giveaways as powerful marketing tools. These initiatives provide an opportunity to engage with their target audience, generate excitement, and ultimately, drive brand awareness. Through social media platforms, websites, and other digital channels, companies can easily reach a large number of participants and create a buzz around their products or services.

June 17, 2025
Trends and Insights

Choosing the Perfect Incentive for Your Giveaway Success

Choosing the perfect incentives for your giveaway involves offering value through engaging content, attractive incentives, and personalized experiences. Deciding between a macro or micro giveaway depends on the type of data you want to collect, while considering costs and available resources. Prioritizing value for participants will lead to stronger connections, increased brand loyalty, and successful giveaway campaigns.

June 17, 2025
Trends and Insights

How John Tesh Radio Show Grows New Email Subscribers By 56%

The John Tesh Radio Show enticed listeners with the chance to win generous Grubhub gift cards. Entrants were allowed to participate daily for six days, while the entry form cleverly incorporated email opt-ins and a Facebook Like button. Participants earned bonus entries by subscribing to John’s YouTube channel and following him on Instagram as an added incentive. The outcome surpassed all expectations, attracting an impressive 3,758 new users, out of which an astounding 56% opted to join John's email database. 

June 17, 2025
Case Studies

Defining Your Target Audience and Promoting Your Giveaway Effectively

Defining your target audience and promoting your giveaways effectively go hand in hand. By understanding your audience's preferences and behaviors, you can tailor your promotional messages to resonate with them. Leveraging various promotion channels and display types, such as email marketing, social media, brand collaborations, optimized website landing pages, and printed materials, allows you to reach a wider audience and maximize participation. 

June 17, 2025
Trends and Insights

Navigating Giveaway Requirements: Understanding Purchases, Eligibility, and Age Restrictions for Successful Giveaways

Giveaways are a popular marketing strategy used by businesses to engage customers, promote their products or services, and increase brand awareness. However, running a successful giveaway requires more than just selecting a prize and announcing it to the public. Businesses must understand and navigate the various giveaway requirements, including purchases, eligibility, age restrictions, and other legality rules. 

June 17, 2025
Trends and Insights

Unlocking Online Engagement and Social Media Growth: Country Crock's Success Story with Plant-Based Product Marketing Giveaway

In this case study, we dive into the tactics and strategies that propelled Country Crock's online engagement and social media growth to new heights. Look at the step-by-step process of their plant-based product marketing giveaway, powered by the Audience sweepstakes. Discover how they crafted a recipe submission contest on Instagram and sweepstakes with a coveted $15,000 ultimate kitchen makeover prize, driving both excitement and participation. We explore the use of bonus entries to expand their email subscriber base and increase their Instagram following. Let’s take a look at Country Crock's phenomenal success and gain valuable insights to elevate your own online engagement and social media growth strategies.

June 17, 2025
Case Studies

Choosing The Right Types of Giveaways for your Audience

Choosing the right type of giveaway is a crucial step in crafting a successful marketing campaign that engages your audience and achieves your desired objectives. By understanding your audience's preferences and considering different giveaway formats, you can create a memorable and impactful experience for your participants. Whether you opt for sweepstakes, contest, instant-win giveaway, referral program, social media promotion, or product trial, each type offers unique benefits and can contribute to building brand awareness, fostering customer loyalty, and generating valuable leads.

June 17, 2025
Trends and Insights

Artificial Intelligence & First-Party Data: The Future of Data‍

AI is rapidly transforming the future of data across industries, changing how brands collect, analyze, and leverage information. With advanced AI technologies, the possibilities for data-driven insights and decision-making have expanded greatly. First-party data plays a crucial role in AI applications as it provides marketers and business owners with direct insight into their own audience. Leveraging first-party data, AI algorithms can learn patterns, make predictions, and generate personalized recommendations, improving customer experiences and driving growth.To prepare for the integration of AI and first-party data, organizations should gain a clear understanding of their first-party data, define specific goals and objectives, assess data infrastructure, and embrace an experimental mindset. By adopting these preparations, organizations can effectively harness the power of AI and first-party data to enhance customer experiences and maintain a competitive edge in the future with assistance.

June 17, 2025
Trends and Insights

KARE 11 and By the Yard Join Forces for an Epic Backyard Makeover Giveaway: Unveiling 35,000+ Entries and Discovering Various Data Points

Through the collaborative efforts of KARE 11 News, By The Yard, and Audience's sweepstakes tool, the giveaway campaign surpassed expectations. The results were impressive, with over 37,000 total entries, 7,896 unique entries from new users, and 18,237 new email subscribers. This campaign not only provided valuable data insights but also solidified KARE 11 News' position as a trusted and engaging source of news and entertainment for their audience.The success of KARE 11's giveaway campaign demonstrates the power of combining innovative marketing strategies, community sponsorships, and data-driven insights to foster brand loyalty and engage with their audiences effectively.

June 17, 2025
Case Studies

Unlocking Data Growth: Nomatic’s Journey with a Dude Perfect Epic Trip Giveaway Powered by Audience

‍Nomatic sells different types of bags for travel, everyday use, and more. Setting their sights on the primary objective of brand awareness and learning more about their customers, Nomatic teamed up with Dude Perfect, a sports and comedy YouTube channel with just shy of 60 million followers. Dude Perfect and Nomatic collaborated on a highly engaging video, which both brands shared on all social media channels, email, and SMS. By implementing this approach, Nomatic anticipated substantial progress in achieving their goal of expanding their audience base.

June 17, 2025
Case Studies

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