Audience Blog

The latest industry news, strategies, and resources.

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World Soccer Challenge Revenue Calculator

The revenue potential is significant. Use the calculator below to see what it looks like for your group.

April 10, 2026
Product Releases

The Complete Guide to Running Impactful Giveaways

This guide provides tips and strategies for creating impactful giveaways that build brand loyalty. It covers choosing prizes, crafting engaging entry strategies, effective promotion, utilizing data, maintaining momentum, and ethical winner selection. Discover the world of successful giveaways and ignite audience enthusiasm for your brand.

June 17, 2025
Trends and Insights

Crafting the Perfect Questionnaire to Achieve Your Objective

In this article, we will explore what it means to understand your customers and how it impacts your brand. We will delve into market research, customer satisfaction, product feedback, lead generation, and conversion, as well as discuss various methods such as surveys, quizzes, and forms that can provide valuable insights into your customer base. Join us as we uncover the power of customer understanding and its significance for your brand's success.

June 17, 2025
Trends and Insights

Getting to the Heart of Customer Insights: Going Beyond Demographics to Truly Know and Understand

By embracing customer satisfaction surveys and quiz makers, you can gain a comprehensive understanding of your customers, create exceptional experiences, and elevate your brand to new heights. Take the plunge and harness the incredible potential of these tools to forge lasting connections and drive success in your business.

June 17, 2025
Trends and Insights

How Midwest Communications’ Grew New Customers by 3,723 Giving Away a $1,000/Month Mortgage Payment

In this captivating case study, we witness the incredible impact of Midwest Communications' pay-for-your-mortgage marketing giveaway, powered by Audience's sweepstakes. They took engagement and data insight growth to new heights with their innovative strategies. By offering a year's worth of mortgage payments as the grand prize, up to $1,000 per month, Midwest Communications created a buzz like never before. They cleverly introduced survey bonus entries, enticing participants to go the extra mile for additional chances to win, without needing to fill out the surveys upfront.

June 17, 2025
Case Studies

Effective Follow-up Strategies To Sustain Momentum

In this guide, we'll walk you through the step-by-step process of creating a successful giveaway marketing strategy, selecting a winner, and maximizing post-giveaway impact. Whether you're a seasoned marketer or new to the world of giveaways, this comprehensive guide will equip you with the knowledge and strategies to run a compelling campaign that leaves a lasting impression on your audience.

June 17, 2025
Trends and Insights

A Life Transformed: Reproductive Fertility Center and 97.1 ZHT's Impact on a Family's Journey through Infertility

In the realm of marketing and growth, IHM 97.1 ZHT achieved remarkable results. The campaign served as a catalyst for expanding their reach, with an increase in listenership and user engagement. By attracting a wider audience, IHM 97.1 ZHT solidified its position as a key player in the mainstream music radio landscape. This success not only supports the station's credibility and influence but also opens up new opportunities for future business partnerships seeking to connect with a larger audience in impactful ways.

June 17, 2025
Case Studies

Spanish Broadcasting System signs Companywide Agreement with Audience

Audience, the fastest-growing solution for online contesting, marketing, revenue, and promotions, announced today that Spanish Broadcasting System, Inc. ("SBS") has signed a companywide, multi-year deal for their radio stations to utilize Audience's platform for all online promotions solutions.

June 17, 2025
Trends and Insights

Aptivada is Now Audience

Aptivada has just made a major transformation and is now going by the name Audience. This rebranding is more than just a change of name and logo—it's a reflection of our evolution and refined mission. Audience is all about helping companies collect, enrich, and activate their customers' first-party data, so they can truly understand their audience and tailor their marketing campaigns to perfection.

June 17, 2025
Trends and Insights

Ensuring Ethical Winner Selection: Privacy and Compliance Considerations

In today's digital age, we recognize the value of contests, competitions, and giveaways as powerful marketing tools. These initiatives provide an opportunity to engage with their target audience, generate excitement, and ultimately, drive brand awareness. Through social media platforms, websites, and other digital channels, companies can easily reach a large number of participants and create a buzz around their products or services.

June 17, 2025
Trends and Insights

Choosing the Perfect Incentive for Your Giveaway Success

Choosing the perfect incentives for your giveaway involves offering value through engaging content, attractive incentives, and personalized experiences. Deciding between a macro or micro giveaway depends on the type of data you want to collect, while considering costs and available resources. Prioritizing value for participants will lead to stronger connections, increased brand loyalty, and successful giveaway campaigns.

June 17, 2025
Trends and Insights

How John Tesh Radio Show Grows New Email Subscribers By 56%

The John Tesh Radio Show enticed listeners with the chance to win generous Grubhub gift cards. Entrants were allowed to participate daily for six days, while the entry form cleverly incorporated email opt-ins and a Facebook Like button. Participants earned bonus entries by subscribing to John’s YouTube channel and following him on Instagram as an added incentive. The outcome surpassed all expectations, attracting an impressive 3,758 new users, out of which an astounding 56% opted to join John's email database. 

June 17, 2025
Case Studies

Defining Your Target Audience and Promoting Your Giveaway Effectively

Defining your target audience and promoting your giveaways effectively go hand in hand. By understanding your audience's preferences and behaviors, you can tailor your promotional messages to resonate with them. Leveraging various promotion channels and display types, such as email marketing, social media, brand collaborations, optimized website landing pages, and printed materials, allows you to reach a wider audience and maximize participation. 

June 17, 2025
Trends and Insights

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